Review of Niching Up

[hrishi_aum]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

---

3 out of 5 stars

---

Share This Review

---

This book that explores the benefits of serving a niche audience and shares the author's personal journey from teaching to running a successful digital marketing/SEO agency. It discusses the advantages and disadvantages of focusing on a specific niche and provides valuable insights for entrepreneurs looking for ideas in this area. The author's use of examples and anecdotes, including a clever connection to Star Wars, adds depth and relatability to the book. Dreyer's self-awareness and ability to humorously poke fun at himself make for an engaging read. The book also stands out by addressing the downsides of working within a niche, offering a balanced perspective. It uncovers unexpected advantages of serving a niche audience, which can be eye-opening for readers. The formatting, particularly in the Kindle version, is somewhat distracting with its small paragraph divisions. However, the book is largely free of typos, spelling, and grammatical errors. Overall, it is a recommended read for entrepreneurs seeking an edge in their business or considering catering to a smaller audience, although it does not provide a step-by-step guide on how to find a niche.

******
Niching Up
View: on Bookshelves | on Amazon