Review of When Business Is Love
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- Tomy Chandrafrost
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Review of When Business Is Love
Initially, I thought this was just a business book with a touch of self-help and an NLP approach. I didn't expect to gain so many insights from this book.
At first glance, this book seems like a memoir about his journey building his family's company in Sweden, a mattress company that has stood for hundreds of years as an inherited legacy. However, as I read it over time, I realized this book is deeper than that.
This book gives vibes similar to the Blue Ocean Strategy, as he emphasizes in many parts of his book, about applying an abundance mindset in running a business. According to him, we don't need to get stuck in irrelevant competition with competitors and should focus more on our competitive advantages. Everyone should be oriented towards the company's values and how to fulfill others' needs.
The principles he takes are many from the readings he has done. I like how he applies these principles in running his business world, as well as explaining how he executes in each field, from recruitment to how he faces challenges in the business world.
In some parts of his story, we see him reach the point of almost going bankrupt. How he went through the almost bankrupt period when he lost loved ones and how he returned to the values he should hold and reformed this company.
This part teaches me that not everyone has the ability and willingness to develop themselves, even though they have privilege. I like how this book reminds me of the growth mindset and how to get out of mental scarcity and victim mentality.
This book is easy to read and has an amazing, flawless, and perfect editing.
This book deserves a rating of 5 out of 5 because it is one of the self-help books that, in my opinion, not only uses common sense but also genuinely reads and inserts psychological approaches well into his writing.
In many parts, I relate to this book. I didn't expect to gain many insights from this book about business. Perhaps this is because of the author's habit of reading and his work as a Dale Carnegie certificate trainer. At the end, there are even many great reading recommendations that he gives to the readers, showing the abundance mentality he advocates.
As for its shortcomings, perhaps this book still emphasizes too much on personal stories and only takes a few examples from outside. He might need to increase the number of case studies from outside to make them more relatable and actionable for others.
This book is very good. I recommend it for fighters in the field of entrepreneurship, young people who are looking to build a career, and even parents who are considering what good values they want to teach their children related to striving in life. This book is suitable for those needs.
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When Business Is Love
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Tomy Chandra
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