Review of The Unfakeable Code®
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Rudiah Mbera
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Review of The Unfakeable Code®
[Following is a volunteer review of "The Unfakeable Code®" by Tony Jeton Selimi.]
Sometimes the realest version of ourselves is the one we bury the deepest. That thought hit me somewhere around the third chapter of The Unfakeable Code®. Not because the book was trying to be clever or poetic, but because Tony Jeton Selimi was peeling back emotional layers I didn’t even realize were there. He has this way of explaining how we all — to varying degrees — build emotional camouflage just to survive the demands of modern life. Family expectations, corporate ladders, social media filters. At some point, pretending becomes the default. And the real us? We start forgetting how to live without the mask. In a way, the book holds up a mirror and asks, “Who are you without all the pretending?”
I think what kept me turning the pages, though, wasn’t just that confronting question. It was the promise that there’s a method — an actual process — for becoming more real. Tony’s Behavioral Change Principles, which he outlines with care and plenty of client stories, don’t feel like another motivational checklist. They’re more like trail markers in a forest you didn’t know you were lost in. And even though some of them ask a lot — like confronting deep emotional triggers or rewriting old belief patterns — they’re delivered in a way that feels doable, not overwhelming. There’s something very grounded about how Tony writes, especially when describing how we trade authenticity for approval without even realizing it. It’s weirdly relatable.
One thing I genuinely liked — and I didn’t expect this — was how gently Tony treats the reader. I liked how he humanizes us, recognizing that the masks we wear weren’t built out of arrogance or ego, but usually out of pain and fear. He doesn’t shame anyone for adapting to survive. And because of that, I found myself more willing to be honest with myself while reading. I don’t think I would have responded the same way if the tone was more preachy or judgmental.
There was one small thing that stuck with me as a bit of a speed bump, though. I disliked that the early chapters took a little too long repeating the concept of the mask. Don’t get me wrong — it’s a powerful metaphor, and I get why it’s central to the book. But after a while, I caught myself skimming, thinking, “I got it — let’s go deeper.” I just think the flow could’ve been a bit tighter at that point, especially because the BCP framework in the later chapters is really strong and could’ve used even more spotlight.
Even with that, I couldn’t bring myself to rate it anything less than 5 stars. Not because it was flawless — no book is — but because it delivered something real. Something I hadn’t quite found in other self-development books. It gave language to a struggle I didn’t know I needed to define. And more than that, it gave me a way out. I still don’t know if I’ve taken off all my masks, or if I ever fully will, but for the first time in a long time, I’m not afraid to start.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
Sometimes the realest version of ourselves is the one we bury the deepest. That thought hit me somewhere around the third chapter of The Unfakeable Code®. Not because the book was trying to be clever or poetic, but because Tony Jeton Selimi was peeling back emotional layers I didn’t even realize were there. He has this way of explaining how we all — to varying degrees — build emotional camouflage just to survive the demands of modern life. Family expectations, corporate ladders, social media filters. At some point, pretending becomes the default. And the real us? We start forgetting how to live without the mask. In a way, the book holds up a mirror and asks, “Who are you without all the pretending?”
I think what kept me turning the pages, though, wasn’t just that confronting question. It was the promise that there’s a method — an actual process — for becoming more real. Tony’s Behavioral Change Principles, which he outlines with care and plenty of client stories, don’t feel like another motivational checklist. They’re more like trail markers in a forest you didn’t know you were lost in. And even though some of them ask a lot — like confronting deep emotional triggers or rewriting old belief patterns — they’re delivered in a way that feels doable, not overwhelming. There’s something very grounded about how Tony writes, especially when describing how we trade authenticity for approval without even realizing it. It’s weirdly relatable.
One thing I genuinely liked — and I didn’t expect this — was how gently Tony treats the reader. I liked how he humanizes us, recognizing that the masks we wear weren’t built out of arrogance or ego, but usually out of pain and fear. He doesn’t shame anyone for adapting to survive. And because of that, I found myself more willing to be honest with myself while reading. I don’t think I would have responded the same way if the tone was more preachy or judgmental.
There was one small thing that stuck with me as a bit of a speed bump, though. I disliked that the early chapters took a little too long repeating the concept of the mask. Don’t get me wrong — it’s a powerful metaphor, and I get why it’s central to the book. But after a while, I caught myself skimming, thinking, “I got it — let’s go deeper.” I just think the flow could’ve been a bit tighter at that point, especially because the BCP framework in the later chapters is really strong and could’ve used even more spotlight.
Even with that, I couldn’t bring myself to rate it anything less than 5 stars. Not because it was flawless — no book is — but because it delivered something real. Something I hadn’t quite found in other self-development books. It gave language to a struggle I didn’t know I needed to define. And more than that, it gave me a way out. I still don’t know if I’ve taken off all my masks, or if I ever fully will, but for the first time in a long time, I’m not afraid to start.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
