Review of The Unfakeable Code®
- Brian Charoh
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Review of The Unfakeable Code®
It’s funny how we all say we want to be real, but the moment someone actually shows up without filters—no gloss, no rehearsed charm—it can feel unsettling. The Unfakeable Code® by Tony Jeton Selimi leans right into that tension. It’s not just a book about authenticity as a lofty ideal; it’s about authenticity as a practical, strategic power in a world obsessed with curated perfection. What Tony seems to understand—what I didn’t quite appreciate until reading this—is that being authentic today isn’t just brave. It’s revolutionary. And in a culture that rewards performance over presence, faking it can almost seem like survival. He calls that out and then goes a step further by offering something tangible: a methodical blueprint for rewiring your mindset so you don’t have to keep hiding.
I think that’s where the book’s power really sits—this idea that becoming “unfakeable” isn’t something you wake up and do one day. It’s built in layers, over time, with small, daily shifts in how you think, how you react, how you define yourself. Tony’s emphasis on these micro-upgrades was a big wake-up call for me. Like, I always thought transformation had to be this dramatic, tear-down-your-life kind of thing. But reading through the five core principles, I started to see how the daily stuff—how you talk to yourself in your head, how you show up in a hard conversation, how honest you are when nobody’s watching—that’s where real rewiring starts. The structure of the book really reinforces this. Each principle is laid out like a chapter in a user manual for your emotional life, which helped a lot. I liked how the five principles of The Unfakeable Code® are presented like a roadmap—it gave me a real sense that emotional mastery wasn’t abstract but could be systematically achieved.
If I had one small gripe, it’d be that sometimes the exercises come in a bit too tightly packed. I disliked that sometimes the descriptions of exercises, while insightful, could feel overwhelming back-to-back without enough emotional breathing space between them. There were moments when I found myself rereading a paragraph just to catch up with what I was supposed to feel, reflect on, and write about. I think a few more pauses or reflective summaries between sections might’ve helped with pacing—like emotional signposts along the way.
Still, that’s a tiny thing in the grand scheme of what the book gave me. There were moments—like when Tony broke down how we get addicted to external validation, or how trauma shapes our “professional” personas—where I had to stop and just sit with the discomfort. It’s one of those books that doesn’t give you permission to stay asleep. It nudges, then pushes, then dares you to try a new way of being. And it does all that while still managing to feel warm and grounded, never preachy.
I don’t know if I’ll ever be completely unfakeable—I’m still learning what parts of me are performance and what parts are real—but I do know I’ve started paying closer attention. And honestly? That feels like the kind of shift that matters. For the structure, the sincerity, and the challenge it offers, I’m giving The Unfakeable Code® a solid 5 out of 5 stars.
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The Unfakeable Code®
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