Review of The Unfakeable Code®
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Ontweka Kerongo
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Review of The Unfakeable Code®
[Following is a volunteer review of "The Unfakeable Code®" by Tony Jeton Selimi.]
What earns “The Unfakeable Code®" by Tony Jeton Selimi a solid 4 out of 5 stars is its rare blend of storytelling, practicality, and depth. It doesn’t just shout “be authentic” like so many other personal development books, it methodically deconstructs what that even means, and more importantly, how to get there. This book isn’t afraid to get personal or philosophical, yet it still manages to stay grounded. The reason It’s a 4 out of 5 stars and not a full 5-star for me? It’s dense, powerfully so, and at times the blend of technical metaphors and spiritual talk can feel overwhelming. That said, this book is an intellectual workout that’s worth every rep.
From the get-go, the author makes it clear: we are all wearing masks. He doesn’t just tell us to take them off. He breaks down “why" we put them on in the first place, “how" they distort our reality, and what it truly means to shed them. What’s refreshing is how he intertwines his own journey, growing up in Macedonia, learning computer programming, and eventually consulting executives and leaders worldwide. These aren’t just humblebrags, they are data points that ground his message in real-world experiences.
The brilliance of this book lies in its concept of “mind coding.” Drawing parallels between computer programming and our psychological wiring, the author argues that our brains operate based on inherited and environmental coding, our thoughts, emotions, and behaviors are programs we can debug and upgrade. The metaphor could’ve come off as gimmicky, but it’s surprisingly fitting, especially when he walks you through the “rewiring” process using real examples and clear logic.
Each of the five principles in the book is like a software patch for your mind, designed not just to inspire, but to instill lasting change. What’s powerful is the objectivity with which they are presented. He doesn’t pitch one-size-fits-all solutions. Instead, he emphasizes personalized transformation based on individual values, emotions, and lived experience. There is a level of respect for the reader's intelligence here that many self-help books lack.
And let's talk about the emotional depth, because this book doesn't shy away from it. He openly discusses the emotional and spiritual toll of living an inauthentic life, using both scientific studies and deeply vulnerable client stories. This is where the book really shines. It’s not just informative, it’s touching. You can feel the weight of lived pain and the triumph of breakthroughs, making the material relatable whether you're a CEO or just someone trying to feel whole again.
Another high point is the editing and presentation. It’s professionally structured, which makes the complex ideas more digestible. The language is polished but still human, a balance many authors fail to strike. You feel like the author is talking “with" you, not “at" you, an invaluable tone when unpacking something as layered as human authenticity.
What sets this apart from the noise in the self-help aisle is how unapologetically it demands action. Exercises aren’t tacked-on fluff; they’re integral. You’re not just reading, you’re doing. And that doing invites self-confrontation, not always comfortable, but absolutely necessary. One chapter might have you questioning the masks you wear in your career, while another dares you to rewrite the mental scripts you’ve inherited from childhood.
Despite the praise, I do think the book could've been a bit more concise in places. The blend of spiritual philosophy, neuroscience, and programming metaphors, while unique, can occasionally bog down readers looking for a simpler blueprint. But perhaps that’s the point, authenticity isn’t simple. It’s messy. It requires an honest audit of one’s entire life, and the book reflects that chaos in a way that’s ultimately honest.
In closing, The Unfakeable Code® is not just a read but also a challenge. A challenge to unlearn, reprogram, and start leading life with the kind of integrity that isn’t loud but lasting. Whether you’re a leader, parent, student, or simply a curious soul, you’ll find something in these pages that hits home. Read it once for inspiration. Read it twice for transformation. But don’t stop there. The real magic happens when you start living it.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
What earns “The Unfakeable Code®" by Tony Jeton Selimi a solid 4 out of 5 stars is its rare blend of storytelling, practicality, and depth. It doesn’t just shout “be authentic” like so many other personal development books, it methodically deconstructs what that even means, and more importantly, how to get there. This book isn’t afraid to get personal or philosophical, yet it still manages to stay grounded. The reason It’s a 4 out of 5 stars and not a full 5-star for me? It’s dense, powerfully so, and at times the blend of technical metaphors and spiritual talk can feel overwhelming. That said, this book is an intellectual workout that’s worth every rep.
From the get-go, the author makes it clear: we are all wearing masks. He doesn’t just tell us to take them off. He breaks down “why" we put them on in the first place, “how" they distort our reality, and what it truly means to shed them. What’s refreshing is how he intertwines his own journey, growing up in Macedonia, learning computer programming, and eventually consulting executives and leaders worldwide. These aren’t just humblebrags, they are data points that ground his message in real-world experiences.
The brilliance of this book lies in its concept of “mind coding.” Drawing parallels between computer programming and our psychological wiring, the author argues that our brains operate based on inherited and environmental coding, our thoughts, emotions, and behaviors are programs we can debug and upgrade. The metaphor could’ve come off as gimmicky, but it’s surprisingly fitting, especially when he walks you through the “rewiring” process using real examples and clear logic.
Each of the five principles in the book is like a software patch for your mind, designed not just to inspire, but to instill lasting change. What’s powerful is the objectivity with which they are presented. He doesn’t pitch one-size-fits-all solutions. Instead, he emphasizes personalized transformation based on individual values, emotions, and lived experience. There is a level of respect for the reader's intelligence here that many self-help books lack.
And let's talk about the emotional depth, because this book doesn't shy away from it. He openly discusses the emotional and spiritual toll of living an inauthentic life, using both scientific studies and deeply vulnerable client stories. This is where the book really shines. It’s not just informative, it’s touching. You can feel the weight of lived pain and the triumph of breakthroughs, making the material relatable whether you're a CEO or just someone trying to feel whole again.
Another high point is the editing and presentation. It’s professionally structured, which makes the complex ideas more digestible. The language is polished but still human, a balance many authors fail to strike. You feel like the author is talking “with" you, not “at" you, an invaluable tone when unpacking something as layered as human authenticity.
What sets this apart from the noise in the self-help aisle is how unapologetically it demands action. Exercises aren’t tacked-on fluff; they’re integral. You’re not just reading, you’re doing. And that doing invites self-confrontation, not always comfortable, but absolutely necessary. One chapter might have you questioning the masks you wear in your career, while another dares you to rewrite the mental scripts you’ve inherited from childhood.
Despite the praise, I do think the book could've been a bit more concise in places. The blend of spiritual philosophy, neuroscience, and programming metaphors, while unique, can occasionally bog down readers looking for a simpler blueprint. But perhaps that’s the point, authenticity isn’t simple. It’s messy. It requires an honest audit of one’s entire life, and the book reflects that chaos in a way that’s ultimately honest.
In closing, The Unfakeable Code® is not just a read but also a challenge. A challenge to unlearn, reprogram, and start leading life with the kind of integrity that isn’t loud but lasting. Whether you’re a leader, parent, student, or simply a curious soul, you’ll find something in these pages that hits home. Read it once for inspiration. Read it twice for transformation. But don’t stop there. The real magic happens when you start living it.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
