Review of The Unfakeable Code®
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nancy moh
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Review of The Unfakeable Code®
[Following is a volunteer review of "The Unfakeable Code®" by Tony Jeton Selimi.]
Reading *The Unfakeable Code®* is like stepping into a room where the conversation’s already been going—loudly, passionately—and suddenly realizing it’s about you. But not just you in isolation. You in community. You in culture. You in conflict. Tony Jeton Selimi doesn’t just argue for personal authenticity; he builds an entire architecture around it—one that suggests a radically different world might emerge if more people chose to live without masks. It’s not subtle. It’s not small. And it’s definitely not easy. But it’s compelling. His central thesis—essentially, that faking it in the name of success, politeness, or survival fragments us at both the personal and societal level—feels less like theory and more like observation. You see it in the news. You hear it in conversations. Sometimes, you hear it in your own voice.
There’s a very specific energy to Tony’s writing. Commanding, almost unrelenting at times. He doesn’t leave much room for maybe. And I think that’s part of what makes the book powerful. But I’d be lying if I said it wasn’t also, occasionally, a little much. His confidence in the Unfakeable philosophy is total—and while that clarity is energizing, it might also feel a bit rigid for readers who live in grayer spaces. Still, I think the forcefulness is earned. Because he’s not just sharing concepts; he’s lived the disruption, the fragmentation, the reinvention. And his life—immigrant, survivor, corporate high-flyer turned coach—becomes the backdrop for a wider cultural question: What would change if we all stopped pretending?
That’s where the book starts to stretch beyond the self-help shelf and into something bolder. Selimi’s not just coaching individuals. He’s imagining new systems. Schools, governments, workplaces—he asks, sometimes explicitly, sometimes through implication, what these spaces would look like if the core value wasn’t performance but presence. And maybe I’m a little idealistic too, but I found myself leaning in. Because the link he draws between individual healing and collective transformation feels real. The idea that fewer masks might mean fewer projections. Fewer projections might mean fewer wars—both personal and geopolitical. Is that too hopeful? Maybe. But maybe not.
There’s a line that stuck with me—something about how inner fragmentation leads to outer division. That if we don’t reconcile ourselves internally, we’ll keep recreating that chaos externally. And honestly, that felt less like philosophy and more like a headline. The book makes the case that authenticity isn’t just some woo-woo concept or spiritual luxury. It’s survival. Social survival. Planetary survival. And I think that’s why I kept reading. Because even when I didn’t fully agree with the delivery, I couldn’t deny the resonance of the ideas.
Still, I can see how someone might crave a gentler guide. There were moments when I thought, “This is brilliant, but I wish the tone softened just a bit.” Especially for readers who are just beginning their self-reflection journey, the certainty might feel like a wall rather than a door. But in my opinion, the intensity is part of the medicine. This isn’t a book about dabbling in authenticity. It’s a blueprint for embodying it, living it, risking with it—and hopefully, healing through it.
I’m giving it a full 5 out of 5 stars. Not because it coddles. It doesn’t. But because it believes in the human capacity to change so deeply, it writes like the world depends on it. And maybe, in more ways than we’re ready to admit, it actually does.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
Reading *The Unfakeable Code®* is like stepping into a room where the conversation’s already been going—loudly, passionately—and suddenly realizing it’s about you. But not just you in isolation. You in community. You in culture. You in conflict. Tony Jeton Selimi doesn’t just argue for personal authenticity; he builds an entire architecture around it—one that suggests a radically different world might emerge if more people chose to live without masks. It’s not subtle. It’s not small. And it’s definitely not easy. But it’s compelling. His central thesis—essentially, that faking it in the name of success, politeness, or survival fragments us at both the personal and societal level—feels less like theory and more like observation. You see it in the news. You hear it in conversations. Sometimes, you hear it in your own voice.
There’s a very specific energy to Tony’s writing. Commanding, almost unrelenting at times. He doesn’t leave much room for maybe. And I think that’s part of what makes the book powerful. But I’d be lying if I said it wasn’t also, occasionally, a little much. His confidence in the Unfakeable philosophy is total—and while that clarity is energizing, it might also feel a bit rigid for readers who live in grayer spaces. Still, I think the forcefulness is earned. Because he’s not just sharing concepts; he’s lived the disruption, the fragmentation, the reinvention. And his life—immigrant, survivor, corporate high-flyer turned coach—becomes the backdrop for a wider cultural question: What would change if we all stopped pretending?
That’s where the book starts to stretch beyond the self-help shelf and into something bolder. Selimi’s not just coaching individuals. He’s imagining new systems. Schools, governments, workplaces—he asks, sometimes explicitly, sometimes through implication, what these spaces would look like if the core value wasn’t performance but presence. And maybe I’m a little idealistic too, but I found myself leaning in. Because the link he draws between individual healing and collective transformation feels real. The idea that fewer masks might mean fewer projections. Fewer projections might mean fewer wars—both personal and geopolitical. Is that too hopeful? Maybe. But maybe not.
There’s a line that stuck with me—something about how inner fragmentation leads to outer division. That if we don’t reconcile ourselves internally, we’ll keep recreating that chaos externally. And honestly, that felt less like philosophy and more like a headline. The book makes the case that authenticity isn’t just some woo-woo concept or spiritual luxury. It’s survival. Social survival. Planetary survival. And I think that’s why I kept reading. Because even when I didn’t fully agree with the delivery, I couldn’t deny the resonance of the ideas.
Still, I can see how someone might crave a gentler guide. There were moments when I thought, “This is brilliant, but I wish the tone softened just a bit.” Especially for readers who are just beginning their self-reflection journey, the certainty might feel like a wall rather than a door. But in my opinion, the intensity is part of the medicine. This isn’t a book about dabbling in authenticity. It’s a blueprint for embodying it, living it, risking with it—and hopefully, healing through it.
I’m giving it a full 5 out of 5 stars. Not because it coddles. It doesn’t. But because it believes in the human capacity to change so deeply, it writes like the world depends on it. And maybe, in more ways than we’re ready to admit, it actually does.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
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Etimbuk Eshiet
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This is such a powerful review. I love how you emphasized the connection between personal authenticity and broader social healing. That line about “inner fragmentation leading to outer division” really hit me. It’s amazing when a book makes us think about not just ourselves, but the world we help create.
