Review of The Unfakeable Code®
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Mercy Jenny
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Review of The Unfakeable Code®
[Following is a volunteer review of "The Unfakeable Code®" by Tony Jeton Selimi.]
There’s a quiet sort of courage required to start questioning the labels you’ve worn your whole life. Not to hate them, necessarily, but to ask—who was I before someone told me I was this? Reading The Unfakeable Code® felt, to me, like that kind of question. The kind that doesn’t demand answers but changes you anyway. Tony Jeton Selimi has written something that is part self-inquiry, part guidebook, part call to action. The core message is less about becoming something new and more about shedding everything you’re not. And for anyone who has ever felt boxed in by their nationality, job title, gender, role in the family, or even personality type—this book doesn’t offer escape. It offers integration.
There’s a moment early in the book where Tony reflects on his experience as a war refugee from the former Yugoslavia. He writes not from victimhood but from deep reflection, using that trauma to frame how identity can be both imposed and inherited, and yet neither fully define who we really are. That really stayed with me. Because I’ve also felt, in quieter ways, the tension of labels—how being “the responsible one” or “the creative one” or even “the mom” can start to suffocate. What I appreciated most was that Tony doesn’t try to strip identity away; he asks you to go underneath it. To see if there’s a voice there that hasn’t been given permission to speak in years.
This idea echoes in the parts of the book that explore parenting. He doesn’t position himself as a traditional parenting expert, which I actually found refreshing. Instead, he nudges parents to raise children who are emotionally literate, mask-free, and self-aware from the start. I kept thinking about how many of us spend adulthood undoing the emotional programming we absorbed without question as kids. In my opinion, the idea that parenting should begin with the parent’s own unmasking feels radical, but necessary. He describes moments with clients who learned how to reflect rather than react, how to stop parenting from fear and start parenting from presence. It’s subtle, but powerful. And it made me reconsider my own assumptions about what kind of adult I’m shaping when I talk to my child.
I can say I really liked the way Tony reframes success. Not as an outcome measured in wealth or image, but in love, growth, contribution, and clarity. That mix felt important, especially in a world where self-worth is often confused with performance. It’s refreshing to read a personal development book that prioritizes personal alignment over public applause. Still, I couldn’t help but notice that many of his examples involve high-level entrepreneurs, wealthy clients, or executives traveling the world. There’s nothing wrong with that—it’s likely who seeks his coaching—but I did catch myself wondering how some readers might feel if they can’t see themselves in those stories. Maybe there’s room, in future editions or conversations, for more examples that speak to quieter, less flashy transformations.
But none of that detracts from how deeply this book resonates. And in moments where the tone could have slipped into preachiness, it doesn’t. It remains grounded, mostly because you can tell Tony’s walked through the fire himself. His voice is calm, but not distant. Clear, but never sterile. And when he talks about freeing yourself from labels, he’s not asking you to abandon your history. He’s asking you to rewrite your present in a way that aligns with who you were before the world told you who to be.
For me, that’s worth all five stars. Because The Unfakeable Code® didn’t just teach me something—it mirrored something I already knew, but hadn’t made space to feel. I’m not certain how long the unmasking process will take. I don’t even think it ends. But I’m walking toward it with a little more courage now. And that feels like a beginning.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
There’s a quiet sort of courage required to start questioning the labels you’ve worn your whole life. Not to hate them, necessarily, but to ask—who was I before someone told me I was this? Reading The Unfakeable Code® felt, to me, like that kind of question. The kind that doesn’t demand answers but changes you anyway. Tony Jeton Selimi has written something that is part self-inquiry, part guidebook, part call to action. The core message is less about becoming something new and more about shedding everything you’re not. And for anyone who has ever felt boxed in by their nationality, job title, gender, role in the family, or even personality type—this book doesn’t offer escape. It offers integration.
There’s a moment early in the book where Tony reflects on his experience as a war refugee from the former Yugoslavia. He writes not from victimhood but from deep reflection, using that trauma to frame how identity can be both imposed and inherited, and yet neither fully define who we really are. That really stayed with me. Because I’ve also felt, in quieter ways, the tension of labels—how being “the responsible one” or “the creative one” or even “the mom” can start to suffocate. What I appreciated most was that Tony doesn’t try to strip identity away; he asks you to go underneath it. To see if there’s a voice there that hasn’t been given permission to speak in years.
This idea echoes in the parts of the book that explore parenting. He doesn’t position himself as a traditional parenting expert, which I actually found refreshing. Instead, he nudges parents to raise children who are emotionally literate, mask-free, and self-aware from the start. I kept thinking about how many of us spend adulthood undoing the emotional programming we absorbed without question as kids. In my opinion, the idea that parenting should begin with the parent’s own unmasking feels radical, but necessary. He describes moments with clients who learned how to reflect rather than react, how to stop parenting from fear and start parenting from presence. It’s subtle, but powerful. And it made me reconsider my own assumptions about what kind of adult I’m shaping when I talk to my child.
I can say I really liked the way Tony reframes success. Not as an outcome measured in wealth or image, but in love, growth, contribution, and clarity. That mix felt important, especially in a world where self-worth is often confused with performance. It’s refreshing to read a personal development book that prioritizes personal alignment over public applause. Still, I couldn’t help but notice that many of his examples involve high-level entrepreneurs, wealthy clients, or executives traveling the world. There’s nothing wrong with that—it’s likely who seeks his coaching—but I did catch myself wondering how some readers might feel if they can’t see themselves in those stories. Maybe there’s room, in future editions or conversations, for more examples that speak to quieter, less flashy transformations.
But none of that detracts from how deeply this book resonates. And in moments where the tone could have slipped into preachiness, it doesn’t. It remains grounded, mostly because you can tell Tony’s walked through the fire himself. His voice is calm, but not distant. Clear, but never sterile. And when he talks about freeing yourself from labels, he’s not asking you to abandon your history. He’s asking you to rewrite your present in a way that aligns with who you were before the world told you who to be.
For me, that’s worth all five stars. Because The Unfakeable Code® didn’t just teach me something—it mirrored something I already knew, but hadn’t made space to feel. I’m not certain how long the unmasking process will take. I don’t even think it ends. But I’m walking toward it with a little more courage now. And that feels like a beginning.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
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Etimbuk Eshiet
- Posts: 134
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This review honestly moved me. The way you described the book’s core message—especially about shedding what we’re not rather than becoming something new—resonates deeply. I love that it’s not just about success in the traditional sense, but about real alignment and self-awareness. The reflection on parenting and identity made me pause and think about my own patterns. Thank you for such a grounded, heartfelt review. You’ve made me want to pick up The Unfakeable Code® immediately!
