Review by Daniel Stallion-Keys -- Empowered
Posted: 27 Nov 2020, 04:58
[Following is a volunteer review of "Empowered" by Dominica Lumazar.]
“… and your co-workers are complaining about how you make more tips than they do. We need you to find employment somewhere else. You’re fired.”
That was one of my favorite quotes from the read. Empowered is a book by world-renowned strategic marketing and branding consultant, Dominica Lumazar. She is the founder of Sweet D Marketing. For her work, Lumazar has also been featured on CBS, FOX, NBC, and Forbes. The book falls under the business management genre of literature. At just under 150 pages, it is a short and sweet read. The book’s easy-going writing style makes it compatible with the office or a day at the beach.
In summary, it addresses a variety of themes that fall under the management and marketing niches of business. The book speaks about company culture, employee etiquette, customer service, and social media advertising. The writer also refreshingly uses her personal experiences as a reference to some of the themes. The book also gives tips on how to make (loyal) customers feel appreciated, special, and welcome. I once read a book called The 4-Hour Workweek by entrepreneur, Timothy Ferriss. In it, he states that companies get 80% of their revenue from only 20% of their (loyal) customers or clients. This phenomenon even has a name: Pareto’s 80/20 rule. Fun fact: in both of their books, Lumazar and Ferriss say that “the customer isn’t always right.” I couldn’t agree more. It is important to find new customers but also to keep the old ones coming back for more. Empowered is a compilation of lessons that Lumazar has learned along the way to becoming a successful businesswoman.
I gave this book 4 out of 4 stars. I loved the content in it. The themes were relevant and written about in a consumable and appetizing manner. Chapters were short and sweet. Her writing style was flowing and fluid. The read was well-edited. Her message was sincere. I loved and found relatability in the story of when she worked at a mediocre restaurant. It was relatable because I have worked in one too. I briefly listened to the Audible version which was narrated by the author. Lumazar has a beautiful, strong, and clear voice. The book felt like an intimate conversation between the author and me. She shared her past vulnerabilities, and in turn, they became one of the strengths of the book.
I never gave the book a 3, because it was well-written and contained great content. I had no dislikes about the read. I would commend it to entrepreneurs who are starting out and seasoned ones who, for a long time, have been around. I would recommend this book to employees. I would also recommend this read to battling business owners who are trying to keep up with the times, technologically and with the competition. The book contains no profanity. This makes it readable for all audiences, young and old, who are interested in business. It is a modern-day and up-to-date business guide that would be appreciated by the technophiles and technophobes (apparently “Luddite” is the wrong word and can be offensive).
The book also had some lovely and memorable lines. I loved when Lumazar said, “for my daughter Emma, may you find what you love to do early in this life and be the best at it.” I may not be a father but I often think about having a little daughter that looks just like her loving mother. It made me warm and touched me inside. She captured me before the book even started, with that line. If you would love to see three more of my favorite quotes from the book, then please follow me on Twitter (@dstallionkeys). I also learned new terms such as “click farm” and “remarketing.” The latter is when you Google and look up products or services, and then, subsequently, you see various online adverts “coincidentally” advertising them on other unrelated sites you look at. Those creepy polka dot undie ads that have been stalking and parannoying me these last few weeks are finally making sense. Empowered is a must-read...
******
Empowered
View: on Bookshelves | on Amazon
“… and your co-workers are complaining about how you make more tips than they do. We need you to find employment somewhere else. You’re fired.”
That was one of my favorite quotes from the read. Empowered is a book by world-renowned strategic marketing and branding consultant, Dominica Lumazar. She is the founder of Sweet D Marketing. For her work, Lumazar has also been featured on CBS, FOX, NBC, and Forbes. The book falls under the business management genre of literature. At just under 150 pages, it is a short and sweet read. The book’s easy-going writing style makes it compatible with the office or a day at the beach.
In summary, it addresses a variety of themes that fall under the management and marketing niches of business. The book speaks about company culture, employee etiquette, customer service, and social media advertising. The writer also refreshingly uses her personal experiences as a reference to some of the themes. The book also gives tips on how to make (loyal) customers feel appreciated, special, and welcome. I once read a book called The 4-Hour Workweek by entrepreneur, Timothy Ferriss. In it, he states that companies get 80% of their revenue from only 20% of their (loyal) customers or clients. This phenomenon even has a name: Pareto’s 80/20 rule. Fun fact: in both of their books, Lumazar and Ferriss say that “the customer isn’t always right.” I couldn’t agree more. It is important to find new customers but also to keep the old ones coming back for more. Empowered is a compilation of lessons that Lumazar has learned along the way to becoming a successful businesswoman.
I gave this book 4 out of 4 stars. I loved the content in it. The themes were relevant and written about in a consumable and appetizing manner. Chapters were short and sweet. Her writing style was flowing and fluid. The read was well-edited. Her message was sincere. I loved and found relatability in the story of when she worked at a mediocre restaurant. It was relatable because I have worked in one too. I briefly listened to the Audible version which was narrated by the author. Lumazar has a beautiful, strong, and clear voice. The book felt like an intimate conversation between the author and me. She shared her past vulnerabilities, and in turn, they became one of the strengths of the book.
I never gave the book a 3, because it was well-written and contained great content. I had no dislikes about the read. I would commend it to entrepreneurs who are starting out and seasoned ones who, for a long time, have been around. I would recommend this book to employees. I would also recommend this read to battling business owners who are trying to keep up with the times, technologically and with the competition. The book contains no profanity. This makes it readable for all audiences, young and old, who are interested in business. It is a modern-day and up-to-date business guide that would be appreciated by the technophiles and technophobes (apparently “Luddite” is the wrong word and can be offensive).
The book also had some lovely and memorable lines. I loved when Lumazar said, “for my daughter Emma, may you find what you love to do early in this life and be the best at it.” I may not be a father but I often think about having a little daughter that looks just like her loving mother. It made me warm and touched me inside. She captured me before the book even started, with that line. If you would love to see three more of my favorite quotes from the book, then please follow me on Twitter (@dstallionkeys). I also learned new terms such as “click farm” and “remarketing.” The latter is when you Google and look up products or services, and then, subsequently, you see various online adverts “coincidentally” advertising them on other unrelated sites you look at. Those creepy polka dot undie ads that have been stalking and parannoying me these last few weeks are finally making sense. Empowered is a must-read...
******
Empowered
View: on Bookshelves | on Amazon