Review of Customer Service Is DEAD
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Review of Customer Service Is DEAD
Customer Service is Dead is a non-fictional novel that was written by Mitche Graf. This book was written to serve as a guide to businesses that want to improve their customer service.
Mitche Graf is an entrepreneur and a successful businessman with numerous successful businesses. He has witnessed a lot of customer service, the good and the bad. He used the details of his experience and life achievements to allow readers to understand his ideas.
The world that we are in is constantly changing in its customer service delivery and expectation. Customers now look at reviews of many products before making a final decision of purchasing or walking away. If the product has numerous 5-star reviews, it helps in building trust in the heart of the potential customer. This makes the review a perfect selling point to a potential customer. Therefore, there is a need to be able to satisfy a customer to the point in which leaving a review will be too small to capture their satisfaction with the service received. This led to the writing of this book to provide businesses with ways to achieve what he tagged “A 6-star review.”
The author provided a detailed guide in which businesses can use to achieve what he tagged as “a 6-star Customer Service Experience.” This guide is comprehensive and any individual and business can simply follow it and achieve an excellent result. The book cut across all sectors of businesses, as the author believes all sectors are related by customer experiences. The author took time to analyze the various star levels of review and explained the meaning of it as it concerns customer satisfaction. The author also made sure to provide tips that various organizations can use in sketching a customer journey. The author used his personal experiences and that of others to show how valid his points were. He made sure that his experiences were simple and easy for readers to understand. The author provided stories of organizations and their service quality. He provided the good customer service quality, the bad customer service quality and the bad customer service with a quick recovery. This showed how readers can avoid and recover from a bad customer service delivery. All these made me enjoy this book.
I hate nothing in this book, as it contains quality information and practical examples. This book was professionally edited with only an error noticed. Therefore, I rate this book 4 out of 4 stars. I will recommend this book to business owners who want to deliver quality services to their customers.
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Customer Service Is DEAD
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