Review of Niching Up
Posted: 07 Jul 2023, 10:14
[Following is a volunteer review of "Niching Up" by Chris Dreyer.]
In Niching Up, Chris Dreyer explores, in detail, the aspects of the niching process in business. The author begins by telling about his career as an entrepreneur, how he discovered he did better when niched, and how he ended up as a Search Engine Optimization (SEO) provider for personal injury attorneys. The book's proposal ranges from deciding whether or not to niche, how to choose a sector, the advantages and disadvantages of niching, and extends to best practices in marketing, sales, and customer service when your area of business is a niche. Dreyer aims to guide readers to increase their chances of succeeding in a niche business. In other words, he hopes that his experiences, both positive and negative, will serve as learning for others.
The book is duly organized into eight chapters that take readers through the relevant points associated with the practice of niching. The writing style is direct and understandable. In general, the book contains little legal or marketing jargon. When specialized vocabulary is utilized, its meaning is generally indicated. The author highlights the benefits of niching, such as obtaining expertise, ease of converting prospects to clients, greater possibilities of charging premium prices, and efficiency through the development of repeatable processes, among others. Dreyer backs these advantages with sound and logical reasoning. For example, he stresses that a smaller market can bring you more profit since your expertise will make you more valued, so your price may be higher. However, the author clarifies that niching is not for everyone, and in some cases, it is preferable not to opt for that option. There are some minimum conditions to niche, like knowing the industry you are entering well and having extensive experience in it.
The aspect I liked the most was that the author's recommendations were not focused on obtaining profits but included a sort of balance with clients. This feature is expressed in the concept of "Relationship Equity." Dreyer encourages giving and receiving from clients in similar proportions acting under the motivation of helping them solve their problems and satisfy their needs and not just earn money. Another attractive element is that the author includes examples of well-known figures, which makes reading more enjoyable. For example, when he tells about Samuel Jackson's participation in an episode of the Star Wars movies and how he stood out for his purple lightsaber.
Overall, I enjoyed the read and found this work useful and valuable, even for those who don't own a business. There was no aspect that I disliked in this book. If I had to name one, my complaint would be that some statements were repetitive. Nonetheless, this resort is usually used to reinforce ideas.
The editing was outstanding, as I only noticed a few minor details that did not affect the flow of the reading. Considering all the above, I see no reason to deduct any stars. Therefore, I award Niching Up a rating of five out of five stars.
I recommend this innovative and particular book to those who are going to start a business or already have one and want to optimize it by focusing on a specific field. People in the marketing area, especially in SEO, can get a lot out of this book.
******
Niching Up
View: on Bookshelves | on Amazon
In Niching Up, Chris Dreyer explores, in detail, the aspects of the niching process in business. The author begins by telling about his career as an entrepreneur, how he discovered he did better when niched, and how he ended up as a Search Engine Optimization (SEO) provider for personal injury attorneys. The book's proposal ranges from deciding whether or not to niche, how to choose a sector, the advantages and disadvantages of niching, and extends to best practices in marketing, sales, and customer service when your area of business is a niche. Dreyer aims to guide readers to increase their chances of succeeding in a niche business. In other words, he hopes that his experiences, both positive and negative, will serve as learning for others.
The book is duly organized into eight chapters that take readers through the relevant points associated with the practice of niching. The writing style is direct and understandable. In general, the book contains little legal or marketing jargon. When specialized vocabulary is utilized, its meaning is generally indicated. The author highlights the benefits of niching, such as obtaining expertise, ease of converting prospects to clients, greater possibilities of charging premium prices, and efficiency through the development of repeatable processes, among others. Dreyer backs these advantages with sound and logical reasoning. For example, he stresses that a smaller market can bring you more profit since your expertise will make you more valued, so your price may be higher. However, the author clarifies that niching is not for everyone, and in some cases, it is preferable not to opt for that option. There are some minimum conditions to niche, like knowing the industry you are entering well and having extensive experience in it.
The aspect I liked the most was that the author's recommendations were not focused on obtaining profits but included a sort of balance with clients. This feature is expressed in the concept of "Relationship Equity." Dreyer encourages giving and receiving from clients in similar proportions acting under the motivation of helping them solve their problems and satisfy their needs and not just earn money. Another attractive element is that the author includes examples of well-known figures, which makes reading more enjoyable. For example, when he tells about Samuel Jackson's participation in an episode of the Star Wars movies and how he stood out for his purple lightsaber.
Overall, I enjoyed the read and found this work useful and valuable, even for those who don't own a business. There was no aspect that I disliked in this book. If I had to name one, my complaint would be that some statements were repetitive. Nonetheless, this resort is usually used to reinforce ideas.
The editing was outstanding, as I only noticed a few minor details that did not affect the flow of the reading. Considering all the above, I see no reason to deduct any stars. Therefore, I award Niching Up a rating of five out of five stars.
I recommend this innovative and particular book to those who are going to start a business or already have one and want to optimize it by focusing on a specific field. People in the marketing area, especially in SEO, can get a lot out of this book.
******
Niching Up
View: on Bookshelves | on Amazon