Review of Niching Up
Posted: 20 Sep 2023, 02:22
[Following is a volunteer review of "Niching Up" by Chris Dreyer.]
Chris Dreyer's Niching Up is a straightforward and easy-to-read marketing book that motivates and enlightens readers with the concept of Niching Up, which is: when you do something that no one else is doing, you stand out. Chris's journey is pretty inspiring, as he started as a single double-chin removal website and slowly opened a successful SEO agency for personal injury lawyers. It helps the readers figure out how to find success in a focused market by using his company as an example of success for this model.
Throughout the book, Dreyer outlines the advantages and disadvantages of serving a niche, stating that there is a risk with niching and that you must find opportunities to put in your ten thousand hours of hard work, learn from others, practice, and apply it in your chosen field, thus becoming an expert. He has given a step-by-step guide for targeting and dominating a specific market segment. Despite the complexity of the subject, he has written in straightforward language with plenty of real-life instances and anecdotes, which makes it a very interesting read, especially where he creatively uses references to Star Wars, The Lord of the Rings, Matrix, and others, making it accessible to both beginners and seasoned entrepreneurs.
The author has intellectually listed the cons first and then goes on to list the pros of niching, which I found very refreshing. It got me motivated to find my niche in this world and work towards achieving it.
As a person not from the marketing or business world, the acronyms were a bit hard to grasp. Although, at the beginning of the chapter, the author wrote its meaning alongside the acronym, it was difficult to remember later on, so if there was an acronym page at the beginning or bottom of the page mentioned, it would have made the reading more seamless.
I give this book five out of five stars, as the book was exceptionally well edited and I could not find a single error in it, so kudos to both the author and the editors. I also enjoyed reading the author's use of examples and anecdotes, which was very useful in understanding his ideas. I would recommend this book to all budding entrepreneurs or anyone going into the competitive world of business and marketing.
Overall, it was a very interesting and informative read.
******
Niching Up
View: on Bookshelves | on Amazon
Chris Dreyer's Niching Up is a straightforward and easy-to-read marketing book that motivates and enlightens readers with the concept of Niching Up, which is: when you do something that no one else is doing, you stand out. Chris's journey is pretty inspiring, as he started as a single double-chin removal website and slowly opened a successful SEO agency for personal injury lawyers. It helps the readers figure out how to find success in a focused market by using his company as an example of success for this model.
Throughout the book, Dreyer outlines the advantages and disadvantages of serving a niche, stating that there is a risk with niching and that you must find opportunities to put in your ten thousand hours of hard work, learn from others, practice, and apply it in your chosen field, thus becoming an expert. He has given a step-by-step guide for targeting and dominating a specific market segment. Despite the complexity of the subject, he has written in straightforward language with plenty of real-life instances and anecdotes, which makes it a very interesting read, especially where he creatively uses references to Star Wars, The Lord of the Rings, Matrix, and others, making it accessible to both beginners and seasoned entrepreneurs.
The author has intellectually listed the cons first and then goes on to list the pros of niching, which I found very refreshing. It got me motivated to find my niche in this world and work towards achieving it.
As a person not from the marketing or business world, the acronyms were a bit hard to grasp. Although, at the beginning of the chapter, the author wrote its meaning alongside the acronym, it was difficult to remember later on, so if there was an acronym page at the beginning or bottom of the page mentioned, it would have made the reading more seamless.
I give this book five out of five stars, as the book was exceptionally well edited and I could not find a single error in it, so kudos to both the author and the editors. I also enjoyed reading the author's use of examples and anecdotes, which was very useful in understanding his ideas. I would recommend this book to all budding entrepreneurs or anyone going into the competitive world of business and marketing.
Overall, it was a very interesting and informative read.
******
Niching Up
View: on Bookshelves | on Amazon
