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Review of Niching Up

Posted: 30 Sep 2023, 05:13
by Sreenath M
[Following is a volunteer review of "Niching Up" by Chris Dreyer.]
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5 out of 5 stars
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"Niching-Up: The Narrower the Market, the Bigger the Prize" by Chris Dreyer is a book that teaches the benefits of niching and how it can be applied to any business. The book contains eight chapters, each focusing on a different aspect of niching. The author shares his journey with Niching, both from his mistakes and what he got right, and helps readers see their own existing business or the business they dream of founding through the Niching lens.

The book starts by addressing the potential cons of niching in Chapter 1, but the rest of the chapters show all the benefits of niching up. These benefits include having greater awareness of the opportunities open to you, gaining expertise through hours of practice, being able to charge premium prices, more easily converting prospects to clients, having better relationships with those in your industry, and more.

The author emphasizes that niching allows you to stand out from the crowd. When you niche up, you obtain significant advantages. That doesn’t mean that there are no downsides, just that everything you gain through niching outweighs those disadvantages.

The book is well-written and easy to read. The author uses storytelling to teach, which makes the book engaging and interesting. The author also provides practical tips and advice on how to figure out if niching is right for you simply by determining who it is that you are able to serve best and most efficiently.

Overall, "Niching-Up" is a great book for anyone looking to learn about the benefits of niching and how to apply it to their business. The book is informative, interesting, and engaging. The author's personal stories and practical advice make the book relatable and easy to understand.

My Rating for the book – 5/5

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Niching Up
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