Review of Niching Up

[Priyankan Nayak]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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4 out of 5 stars

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Niching Up by Chris Dreyer is an informative book for someone following his passion, doing business, or wanting to build a career by following a particular niche that interests him. The dictionary meaning of niche is a place, employment, or activity for which a person or thing is best fitted.

Chris has tried to explain every step of Niching Up in detail. He has shared his own experiences for the readers to connect with. He has tried digital marketing, and affiliate marketing, played poker, and done many other things before settling down on doing SEO for personal injury law firm attorneys. Now he is best known for his rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. This book is all about the pros and cons of Niching and improvising it on a daily basis.

If you focus on one thing at a time, you can work efficiently and gain expertise in due course of time. It's just that you have to find out what suits and interests you the best. Only Education and Application can lead to expertise. Experience and awareness are also very important.

While reading this book I came across many writers and their book references which Chris has made. He has also mentioned about his podcast. Reading this book made me realize how important it is for the seller to be aware of the demands of the buyer or client and their needs.

I will rate this book 4 out of 5 stars. The initial content of this book I find very confusing. Overall, I liked the book and its content. Readers will find the book easy to read and understand.

I will recommend this book to someone who is very much confused about finding his passion, or where to start with. This book is a guide for those who want to build a business out of their interest.

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Niching Up
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