Review of Niching Up
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Christina Moonlight
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Review of Niching Up
[Following is a volunteer review of "Niching Up" by Chris Dreyer.]
The marketing sector is one of the largest sectors in the world. It is full of new opportunities and possibilities. Is it your dream to do something big in the world of marketing, too? If yes, then you've come to the right place. But what is the recipe behind making a business successful? Many products and services for many buyers, right? No, that's not right. Niche is what truly holds the power to direct you towards success. In the marketing world, niche means completely focusing on a specific product or service. Niching Up: The Narrower the Market, the Bigger the Prize by Chris Dreyer is a remarkable and honest book where he reveals every truth known to him down to the last atom about the world of niching.
A website dedicated to losing one's double chin was one of the very first startups of the author and also one of the most successful. Even without having a background in diet and nutrition, the website still managed to stay on the top for several years. This led the author to discover the power of niching. Through eight phenomenal chapters in the book, the author embarks on the journey to enlighten every reader about the potential of niching. From introducing the reader to the cons of niching in the first chapter to decoding the meaning of expertise, the author covers it all. It explains how niching doesn't shrink your options but increases many unique ones. It transforms you into an expert in your field. Every chapter is divided into a number of headings that cover a different aspect of the same topic. It helps the reader to not only get familiar with but also master the art of niching.
I really liked the book. It captivates your attention unmitigatedly through its scintillating movies and TV show references from the very start. This keeps the book fun, light, and informative. The tone of the book is impressive as it feels like the author is having a conversation with the reader directly. Important discussions such as developing expertise, selection of a niche, premium pricing of a product, referrals, etc., are included in the book. I haven't come across a book as detailed and as vivacious in the marketing genre. It definitely took me by surprise. The author has written the book in a manner that it feels like you're the one who is experiencing his life's experiences first-hand.
There's absolutely nothing I disliked in the book. It achieved what it aimed to. It explains how your exceptional product can help you retain premium charges and maintain them. It lays emphasis on choosing a niche that makes you believe in yourself and your potential. It allows you to make mistakes and work in harmony with your internal and outer environment for the best outcome. The author provided logical reasons and relatable examples to support every thought.
I rate this book five out of five stars. It had the perfect pace from the beginning to the end. I recommend this book to people who are into marketing and are exclusively looking to focus on one niche. This book provides a great support system and guides people to create a product or service. It will help them through every step and create a new path when a roadblock stops them.
******
Niching Up
View: on Bookshelves | on Amazon
The marketing sector is one of the largest sectors in the world. It is full of new opportunities and possibilities. Is it your dream to do something big in the world of marketing, too? If yes, then you've come to the right place. But what is the recipe behind making a business successful? Many products and services for many buyers, right? No, that's not right. Niche is what truly holds the power to direct you towards success. In the marketing world, niche means completely focusing on a specific product or service. Niching Up: The Narrower the Market, the Bigger the Prize by Chris Dreyer is a remarkable and honest book where he reveals every truth known to him down to the last atom about the world of niching.
A website dedicated to losing one's double chin was one of the very first startups of the author and also one of the most successful. Even without having a background in diet and nutrition, the website still managed to stay on the top for several years. This led the author to discover the power of niching. Through eight phenomenal chapters in the book, the author embarks on the journey to enlighten every reader about the potential of niching. From introducing the reader to the cons of niching in the first chapter to decoding the meaning of expertise, the author covers it all. It explains how niching doesn't shrink your options but increases many unique ones. It transforms you into an expert in your field. Every chapter is divided into a number of headings that cover a different aspect of the same topic. It helps the reader to not only get familiar with but also master the art of niching.
I really liked the book. It captivates your attention unmitigatedly through its scintillating movies and TV show references from the very start. This keeps the book fun, light, and informative. The tone of the book is impressive as it feels like the author is having a conversation with the reader directly. Important discussions such as developing expertise, selection of a niche, premium pricing of a product, referrals, etc., are included in the book. I haven't come across a book as detailed and as vivacious in the marketing genre. It definitely took me by surprise. The author has written the book in a manner that it feels like you're the one who is experiencing his life's experiences first-hand.
There's absolutely nothing I disliked in the book. It achieved what it aimed to. It explains how your exceptional product can help you retain premium charges and maintain them. It lays emphasis on choosing a niche that makes you believe in yourself and your potential. It allows you to make mistakes and work in harmony with your internal and outer environment for the best outcome. The author provided logical reasons and relatable examples to support every thought.
I rate this book five out of five stars. It had the perfect pace from the beginning to the end. I recommend this book to people who are into marketing and are exclusively looking to focus on one niche. This book provides a great support system and guides people to create a product or service. It will help them through every step and create a new path when a roadblock stops them.
******
Niching Up
View: on Bookshelves | on Amazon
Latest Review: Digging for God by Tom Hillman
