Review of Niching Up

[Muhammad Nadir Naqqash]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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4 out of 5 stars

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This book, “Niching Up,” provides the inspiration and knowledge needed by any person, who is willing to dive in the ocean of Niche marketing. Niching Up is a book penned by the founder of Rankings.io, Chris Dreyer. In this book, Chris Dreyer reveals the secret of successful business by narrowing the goal towards “Niche marketing." This book is equally useful for all whether the reader is running an established company and its owner wants to bring it to another level or a new company willing to penetrate the market. It provides a motivational road map to success. "Niching Up" is distinguishing because of its unwavering belief on the potential of niche marketing. Dreyer’s enthusiasm motivates readers to eagerly and confidently track the path to specialization.
Dreyer has explored the massive potential of niching up with interesting stories and guidance and. He highlights the usefulness of targeting niche markets and its association with success of companies. A full package of strategies about how to find profitable niches , modifying items for consumer’s particular demands, and proficient way to reach the target consumers are presented to readers. These tactics can be highly valuable in highly competitive companies, as it enables organizations to excel and lead the particular industry through specialisation. More committed consumers and higher pricing are conceivable results for organisations which provide specialised knowledge and customized solutions.
However, the demonstrated niche marketing principles in "Niching Up" are somewhat superficial. However, this book lacks deep insights to the topic or at some points it is using superficial approach. Furthermore, some examples are too straightforward and don't really address the problems and particulars of niche marketing. But looking at the whole picture, if you're new in the market and want your company to succeed in the long run, "Niching Up" is a credible resource for guidance on how to use niche marketing.

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Niching Up
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