Review of The Unfakeable Code®
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Brayo Yobra
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Review of The Unfakeable Code®
[Following is a volunteer review of "The Unfakeable Code®" by Tony Jeton Selimi.]
Some books tap you on the shoulder. This one kind of shook me by the collar — in a good way. Reading The Unfakeable Code® felt like stepping into a therapy session you didn’t realize you needed. One of the themes that really stuck with me, especially early on, was Tony Jeton Selimi’s take on social media validation. Not because it was new, but because of how sharply he connected the dopamine rush of likes and approval to our emotional instability. I’ve read about the negative effects of online life before, but here it felt deeply personal — like he wasn’t just talking about “people out there” but about me and anyone else who’s ever filtered their life for applause. The more I read, the more I started paying attention to how much of my day is shaped by subtle attempts to stay visible, relevant, liked. It's weird to admit, but I guess that’s the point.
The emotional fallout of all that surface-level connection, as Tony outlines, doesn’t just show up as anxiety or comparison — it wires our brains for fear. Fear of judgment, of being irrelevant, of not being “enough.” What really landed with me was his discussion on disarming the amygdala — that tiny part of our brain responsible for our fight-or-flight responses. Tony doesn’t just describe it in theory. He offers practical strategies — including breathwork, visualization, and conscious language shifts — to basically quiet the internal alarm that gets triggered every time we feel exposed or inadequate. I don’t know if I’ve nailed the technique yet, but I’ve started noticing those panic responses more clearly. And I think that’s something.
One thing I genuinely liked was the case studies Tony weaves through the book. I found myself drawn to those client stories — people rebuilding their confidence, rediscovering joy, repairing fractured relationships — because they made the concepts feel grounded in real life. They reminded me that transformation isn’t just possible, it’s happening for people every day. Still, I disliked that sometimes those stories felt a little too smooth. Like, I get that this is a book meant to inspire and guide, but I would’ve loved to see more of the mess. More of the in-between. I think acknowledging that growth is rarely linear would have made the stories hit even harder.
Even with that in mind, I can say I felt a genuine shift while reading. Not an overhaul, but something smaller — like a reset button somewhere inside. A lot of the book is about doing the work, not just talking about it. And while it’s packed with insights, what I walked away with was a feeling more than a theory. A sense that I could actually do this — take small steps to show up more real, less reactive. So even though I had a few qualms with how tidy some of the examples were, I’m still giving it 5 out of 5 stars. Because what it gave me — that sense of clarity, of possibility — is exactly what I’d hoped to find when I picked it up.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
Some books tap you on the shoulder. This one kind of shook me by the collar — in a good way. Reading The Unfakeable Code® felt like stepping into a therapy session you didn’t realize you needed. One of the themes that really stuck with me, especially early on, was Tony Jeton Selimi’s take on social media validation. Not because it was new, but because of how sharply he connected the dopamine rush of likes and approval to our emotional instability. I’ve read about the negative effects of online life before, but here it felt deeply personal — like he wasn’t just talking about “people out there” but about me and anyone else who’s ever filtered their life for applause. The more I read, the more I started paying attention to how much of my day is shaped by subtle attempts to stay visible, relevant, liked. It's weird to admit, but I guess that’s the point.
The emotional fallout of all that surface-level connection, as Tony outlines, doesn’t just show up as anxiety or comparison — it wires our brains for fear. Fear of judgment, of being irrelevant, of not being “enough.” What really landed with me was his discussion on disarming the amygdala — that tiny part of our brain responsible for our fight-or-flight responses. Tony doesn’t just describe it in theory. He offers practical strategies — including breathwork, visualization, and conscious language shifts — to basically quiet the internal alarm that gets triggered every time we feel exposed or inadequate. I don’t know if I’ve nailed the technique yet, but I’ve started noticing those panic responses more clearly. And I think that’s something.
One thing I genuinely liked was the case studies Tony weaves through the book. I found myself drawn to those client stories — people rebuilding their confidence, rediscovering joy, repairing fractured relationships — because they made the concepts feel grounded in real life. They reminded me that transformation isn’t just possible, it’s happening for people every day. Still, I disliked that sometimes those stories felt a little too smooth. Like, I get that this is a book meant to inspire and guide, but I would’ve loved to see more of the mess. More of the in-between. I think acknowledging that growth is rarely linear would have made the stories hit even harder.
Even with that in mind, I can say I felt a genuine shift while reading. Not an overhaul, but something smaller — like a reset button somewhere inside. A lot of the book is about doing the work, not just talking about it. And while it’s packed with insights, what I walked away with was a feeling more than a theory. A sense that I could actually do this — take small steps to show up more real, less reactive. So even though I had a few qualms with how tidy some of the examples were, I’m still giving it 5 out of 5 stars. Because what it gave me — that sense of clarity, of possibility — is exactly what I’d hoped to find when I picked it up.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
