Review of The Unfakeable Code®
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Mercyline Nyabuto
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Review of The Unfakeable Code®
[Following is a volunteer review of "The Unfakeable Code®" by Tony Jeton Selimi.]
There’s a particular kind of intensity that runs through *The Unfakeable Code®*—not loud or dramatic, but steady, persistent, and deeply personal. Tony Jeton Selimi opens the door to transformation not through hype or empty inspiration, but through structured, layered self-inquiry. The ALARM® Method—part of his broader TJSeMethod—is where that structure really comes alive. It’s a system of 25 principles designed to interrupt the unconscious programming most of us live by. The name alone implies disruption, and that’s exactly what it feels like when you read through each principle. I think what struck me wasn’t just the method itself, but how seamlessly it integrates with Selimi’s bigger message: if you want to change your life, you have to start by engineering your mind differently.
The ALARM® framework isn’t light reading. It asks you to face parts of yourself you’ve buried, whether that’s unresolved grief, lingering shame, or patterns of emotional repression that no longer serve you. For someone who’s been through their share of self-help books, I found this approach refreshingly direct. Selimi doesn’t sidestep hard topics—he moves toward them. His focus on emotional healing runs deep through the text. There’s one chapter where he discusses anger not as a flaw, but as a misdirected survival signal. And in another, he breaks down how our most self-sabotaging habits often begin as protective instincts. I found myself underlining more than I expected, not because the ideas were new, but because they were finally being said in a way that felt grounded rather than performative.
Still, I’d be lying if I said I didn’t occasionally wish for more references to clinical psychology or therapeutic frameworks. While Selimi’s experience as a coach gives the book a strong practical backbone, readers used to formal mental health literature might find themselves wondering how ALARM® fits alongside cognitive-behavioral models or trauma-informed therapy. But personally, I didn’t see this as a flaw—more like a stylistic choice. He’s writing from lived experience and practical insight rather than academic theory, and that’s part of what gives the book its warmth. You can tell this isn’t coming from a place of detached observation. It’s coming from someone who’s done the work and coached others through it.
What kept me engaged the most was how applicable the book felt. It’s not just theory. It’s not just someone telling you to be better. It’s a guide for understanding why you think the way you do, and more importantly, how to stop letting outdated thought patterns run your life. The emotional depth is there, but so is the structure—and that mix made it resonate more than I expected. It didn’t feel like I was being asked to believe in something new. It felt like I was being asked to remember what I already knew but had forgotten somewhere along the way. And that’s probably the best kind of personal development book—one that brings you back to yourself without sugarcoating the process. For me, this was a solid 5 out of 5 stars. Honest, demanding, and worth returning to.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
There’s a particular kind of intensity that runs through *The Unfakeable Code®*—not loud or dramatic, but steady, persistent, and deeply personal. Tony Jeton Selimi opens the door to transformation not through hype or empty inspiration, but through structured, layered self-inquiry. The ALARM® Method—part of his broader TJSeMethod—is where that structure really comes alive. It’s a system of 25 principles designed to interrupt the unconscious programming most of us live by. The name alone implies disruption, and that’s exactly what it feels like when you read through each principle. I think what struck me wasn’t just the method itself, but how seamlessly it integrates with Selimi’s bigger message: if you want to change your life, you have to start by engineering your mind differently.
The ALARM® framework isn’t light reading. It asks you to face parts of yourself you’ve buried, whether that’s unresolved grief, lingering shame, or patterns of emotional repression that no longer serve you. For someone who’s been through their share of self-help books, I found this approach refreshingly direct. Selimi doesn’t sidestep hard topics—he moves toward them. His focus on emotional healing runs deep through the text. There’s one chapter where he discusses anger not as a flaw, but as a misdirected survival signal. And in another, he breaks down how our most self-sabotaging habits often begin as protective instincts. I found myself underlining more than I expected, not because the ideas were new, but because they were finally being said in a way that felt grounded rather than performative.
Still, I’d be lying if I said I didn’t occasionally wish for more references to clinical psychology or therapeutic frameworks. While Selimi’s experience as a coach gives the book a strong practical backbone, readers used to formal mental health literature might find themselves wondering how ALARM® fits alongside cognitive-behavioral models or trauma-informed therapy. But personally, I didn’t see this as a flaw—more like a stylistic choice. He’s writing from lived experience and practical insight rather than academic theory, and that’s part of what gives the book its warmth. You can tell this isn’t coming from a place of detached observation. It’s coming from someone who’s done the work and coached others through it.
What kept me engaged the most was how applicable the book felt. It’s not just theory. It’s not just someone telling you to be better. It’s a guide for understanding why you think the way you do, and more importantly, how to stop letting outdated thought patterns run your life. The emotional depth is there, but so is the structure—and that mix made it resonate more than I expected. It didn’t feel like I was being asked to believe in something new. It felt like I was being asked to remember what I already knew but had forgotten somewhere along the way. And that’s probably the best kind of personal development book—one that brings you back to yourself without sugarcoating the process. For me, this was a solid 5 out of 5 stars. Honest, demanding, and worth returning to.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
