Review of The Unfakeable Code®
Posted: 26 Jun 2025, 14:47
[Following is a volunteer review of "The Unfakeable Code®" by Tony Jeton Selimi.]
Reading *The Unfakeable Code®* sometimes felt like being handed a mirror—not the kind that reflects appearances, but the kind that asks you to watch how you think. Tony Jeton Selimi doesn’t just explore self-awareness as a concept; he breaks it down into something structured, tactical, and startlingly specific. One of the areas I found most compelling is how he handles the topic of judgment. And not just the big, obvious kinds—racism, shame culture, political polarization—but the quiet, everyday kind. The mental eye-rolls. The self-dismissals. The comparisons we don’t even catch ourselves making. Selimi treats judgment like a kind of psychic pollution—clouding our ability to see clearly, connect deeply, or act with integrity. The way he frames it, transcending judgment isn’t just moral work—it’s spiritual and intellectual evolution.
He doesn’t just say, “Don’t judge.” He offers a different lens altogether—one that’s grounded in objectivity and inner neutrality. It’s not easy. In fact, I found myself getting defensive at first. But as I kept reading, something clicked. Especially in the way he links judgment to projection. That part got under my skin a bit, because it made me realize how often my strongest reactions to others are really just echoes of something I’ve yet to own in myself. Selimi doesn’t pretend it’s an easy switch. He provides layered frameworks, particularly useful for coaches and leaders who are trying to guide others through transformation. And I can say, as someone who occasionally finds themselves in that kind of mentoring role, it felt deeply practical.
At the same time, I think casual readers—especially those not working in coaching or business—might find some of the language a little too structured. There were moments where the content leaned hard into the leadership space, and I caught myself wondering, “Would my younger self, before stepping into any kind of leadership role, have made it through this chapter?” Maybe. Maybe not. But it didn’t feel exclusionary, just... less fluid for readers looking for something more narrative or emotionally poetic. Still, I think the material is rich enough to translate across roles. You don’t need to be a CEO to see how judgment blocks connection. You just have to be human.
In my opinion, what makes this book powerful is that it doesn’t aim to be trendy. It aims to be useful. Sometimes that utility shows up in spiritual reflection, and sometimes it shows up in coaching scripts or decision-making matrices. But at its core is this idea: when you remove judgment—especially of yourself—you make space for clarity, empathy, and a kind of leadership that has nothing to do with titles. I give it a full 5 out of 5 stars, not because it’s universally paced, but because it’s honest, intricate, and built to last. It’s not trying to entertain. It’s trying to transform. And for those ready to meet it where it stands, it absolutely delivers.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
Reading *The Unfakeable Code®* sometimes felt like being handed a mirror—not the kind that reflects appearances, but the kind that asks you to watch how you think. Tony Jeton Selimi doesn’t just explore self-awareness as a concept; he breaks it down into something structured, tactical, and startlingly specific. One of the areas I found most compelling is how he handles the topic of judgment. And not just the big, obvious kinds—racism, shame culture, political polarization—but the quiet, everyday kind. The mental eye-rolls. The self-dismissals. The comparisons we don’t even catch ourselves making. Selimi treats judgment like a kind of psychic pollution—clouding our ability to see clearly, connect deeply, or act with integrity. The way he frames it, transcending judgment isn’t just moral work—it’s spiritual and intellectual evolution.
He doesn’t just say, “Don’t judge.” He offers a different lens altogether—one that’s grounded in objectivity and inner neutrality. It’s not easy. In fact, I found myself getting defensive at first. But as I kept reading, something clicked. Especially in the way he links judgment to projection. That part got under my skin a bit, because it made me realize how often my strongest reactions to others are really just echoes of something I’ve yet to own in myself. Selimi doesn’t pretend it’s an easy switch. He provides layered frameworks, particularly useful for coaches and leaders who are trying to guide others through transformation. And I can say, as someone who occasionally finds themselves in that kind of mentoring role, it felt deeply practical.
At the same time, I think casual readers—especially those not working in coaching or business—might find some of the language a little too structured. There were moments where the content leaned hard into the leadership space, and I caught myself wondering, “Would my younger self, before stepping into any kind of leadership role, have made it through this chapter?” Maybe. Maybe not. But it didn’t feel exclusionary, just... less fluid for readers looking for something more narrative or emotionally poetic. Still, I think the material is rich enough to translate across roles. You don’t need to be a CEO to see how judgment blocks connection. You just have to be human.
In my opinion, what makes this book powerful is that it doesn’t aim to be trendy. It aims to be useful. Sometimes that utility shows up in spiritual reflection, and sometimes it shows up in coaching scripts or decision-making matrices. But at its core is this idea: when you remove judgment—especially of yourself—you make space for clarity, empathy, and a kind of leadership that has nothing to do with titles. I give it a full 5 out of 5 stars, not because it’s universally paced, but because it’s honest, intricate, and built to last. It’s not trying to entertain. It’s trying to transform. And for those ready to meet it where it stands, it absolutely delivers.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes