Review of The Unfakeable Code®
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Diana Otieno 5
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Review of The Unfakeable Code®
[Following is a volunteer review of "The Unfakeable Code®" by Tony Jeton Selimi.]
Some books try to motivate you with grand promises. Others, like *The Unfakeable Code®*, ask quieter, sharper questions—ones you can’t really dodge once they’re in your head. What do you actually stand for when no one’s watching? Are your choices built from truth or performance? And if you peeled away the masks, who would be left? Tony Jeton Selimi doesn’t present self-improvement as a feel-good weekend project. He lays it out as a discipline—something you practice, not just something you hope for. The Ten Behavioural Change Principles® act as the spine of the book, and what impressed me most is how they read like a sequence of invitations rather than prescriptions. Each one offers a way to trade familiar, often protective habits for something more conscious—something more aligned.
And yet, for all the depth in these principles, the writing never feels lofty. Selimi speaks in a voice that’s part coach, part friend, part philosopher on a long walk. The principles themselves—things like “Cultivate Inner Harmony” or “Reclaim Your Voice”—aren’t vague affirmations. They’re lenses, ways of seeing yourself more clearly. One moment that really stood out to me was when he described how a client kept defaulting to people-pleasing, not because she was weak, but because it was her earliest strategy for staying emotionally safe. That’s the level of insight the book brings: it shows behavior not as something to fix, but as something to understand. And from there, reshape.
I’ll be honest, though—there were a few moments when the rhythm of the writing felt a little repetitive. Certain phrases looped back in ways that could’ve been streamlined. I’m guessing some of that comes from the book’s coaching roots—it’s clear Selimi’s used to reinforcing ideas so they land. But still, I think a bit of editorial tightening would’ve helped the pacing in a few chapters. That said, it never lost my attention. Probably because the content itself kept pulling me in. Even when a phrase repeated, it often hit differently the second time—maybe because I was in a different headspace by then. Weird how that works.
What I didn’t expect, and really appreciated, was how inclusive the framework felt. You don’t need to come from the same background as Selimi to feel seen. In fact, his own story—a mix of trauma, reinvention, and resilience—adds texture to the entire approach. It’s not just about becoming your “best self” in the Instagram sense. It’s about becoming someone you trust when things get quiet. And that’s where the book really earns its weight. The principles aren’t fixed steps. They’re prompts that you return to, reinterpret, live through. And I think that’s what makes them stick.
So yes, I’m giving this book 5 out of 5 stars. Not because it’s flawless on every page, but because it earns your time and keeps asking the right questions long after you’ve put it down. In a crowded space of self-help titles, this one doesn’t shout. It resonates. And sometimes, that’s the deeper kind of guidance we actually need.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
Some books try to motivate you with grand promises. Others, like *The Unfakeable Code®*, ask quieter, sharper questions—ones you can’t really dodge once they’re in your head. What do you actually stand for when no one’s watching? Are your choices built from truth or performance? And if you peeled away the masks, who would be left? Tony Jeton Selimi doesn’t present self-improvement as a feel-good weekend project. He lays it out as a discipline—something you practice, not just something you hope for. The Ten Behavioural Change Principles® act as the spine of the book, and what impressed me most is how they read like a sequence of invitations rather than prescriptions. Each one offers a way to trade familiar, often protective habits for something more conscious—something more aligned.
And yet, for all the depth in these principles, the writing never feels lofty. Selimi speaks in a voice that’s part coach, part friend, part philosopher on a long walk. The principles themselves—things like “Cultivate Inner Harmony” or “Reclaim Your Voice”—aren’t vague affirmations. They’re lenses, ways of seeing yourself more clearly. One moment that really stood out to me was when he described how a client kept defaulting to people-pleasing, not because she was weak, but because it was her earliest strategy for staying emotionally safe. That’s the level of insight the book brings: it shows behavior not as something to fix, but as something to understand. And from there, reshape.
I’ll be honest, though—there were a few moments when the rhythm of the writing felt a little repetitive. Certain phrases looped back in ways that could’ve been streamlined. I’m guessing some of that comes from the book’s coaching roots—it’s clear Selimi’s used to reinforcing ideas so they land. But still, I think a bit of editorial tightening would’ve helped the pacing in a few chapters. That said, it never lost my attention. Probably because the content itself kept pulling me in. Even when a phrase repeated, it often hit differently the second time—maybe because I was in a different headspace by then. Weird how that works.
What I didn’t expect, and really appreciated, was how inclusive the framework felt. You don’t need to come from the same background as Selimi to feel seen. In fact, his own story—a mix of trauma, reinvention, and resilience—adds texture to the entire approach. It’s not just about becoming your “best self” in the Instagram sense. It’s about becoming someone you trust when things get quiet. And that’s where the book really earns its weight. The principles aren’t fixed steps. They’re prompts that you return to, reinterpret, live through. And I think that’s what makes them stick.
So yes, I’m giving this book 5 out of 5 stars. Not because it’s flawless on every page, but because it earns your time and keeps asking the right questions long after you’ve put it down. In a crowded space of self-help titles, this one doesn’t shout. It resonates. And sometimes, that’s the deeper kind of guidance we actually need.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
