Review of The Unfakeable Code®
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Brendah Nyanamba
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Review of The Unfakeable Code®
[Following is a volunteer review of "The Unfakeable Code®" by Tony Jeton Selimi.]
Reading *The Unfakeable Code®* felt like being asked a deceptively simple question over and over again: “Whose life are you really living?” Tony Jeton Selimi doesn’t just explore personal growth in the abstract. He interrogates it with precision, peeling back the layers of why so many people chase goals that, once reached, leave them feeling strangely hollow. One of the strongest threads that runs through the book—and what made me stop and think more than once—is his focus on conscious goal-setting. Not in the vision-board, hustle-culture way, but through a process of clarifying values so your actions don’t just look good from the outside, they actually feel like truth on the inside. And if you're not used to asking whether your ambitions are yours or just expectations you've inherited, it can be a bit of a gut punch.
What I appreciated is how Selimi doesn’t frame values as soft ideas you list on a coaching worksheet. He shows how they shape everything from how you wake up in the morning to what you tolerate in a job or relationship. In one section, he describes working with a high-level executive who’d built a multimillion-dollar business by following the rules of ambition—but none of his own values. It wasn’t until that man confronted the cost of that misalignment—burnout, divorce, depression—that he began to rebuild a life that actually reflected who he was. That example really stayed with me. It made me ask myself whether some of my own goals were really just survival strategies dressed up as purpose. The book doesn’t rush you to fix it all, either. It nudges you to notice, reflect, and then choose again—this time, from a place of awareness.
Stylistically, I think the book’s strength is also its risk. Selimi pulls from business psychology, spiritual philosophy, neuroscience, and personal memoir. On some pages, you’re looking at a coaching framework. On others, you’re reading about emotional healing or energetic alignment. I personally found this mix refreshing—it reflects the way life actually is: messy, layered, interdisciplinary. But I can imagine some readers wanting a tighter genre lane. If you come in expecting a pure leadership book or a spiritual memoir, the hybrid style might throw you a bit. Still, for me, it worked. I think the blending makes the book more accessible to people from different walks of life.
What sealed it for me, though, was how grounded the entire framework felt. Selimi doesn’t write like someone who’s just figured it out from theory—he writes like someone who’s lived it, failed it, and then rebuilt it with both logic and soul. He doesn’t glorify pain, but he does show how unexamined pain shapes decisions that seem rational on the surface. And once you see that, you can’t unsee it. There’s one chapter where he talks about how clarity comes when your goals stop serving your ego and start reflecting your essence. I remember pausing, rereading, and realizing I’d been aiming for things that didn’t even excite me anymore. I think that kind of insight is rare in self-help—it’s not about pushing harder, it’s about pausing smarter.
I give *The Unfakeable Code®* 5 out of 5 stars. Not because every page was easy to absorb, but because the questions it raised still lingered long after I closed the book. If you’ve ever found yourself achieving success that doesn’t feel like a win, this might be the map you didn’t know you were missing.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
Reading *The Unfakeable Code®* felt like being asked a deceptively simple question over and over again: “Whose life are you really living?” Tony Jeton Selimi doesn’t just explore personal growth in the abstract. He interrogates it with precision, peeling back the layers of why so many people chase goals that, once reached, leave them feeling strangely hollow. One of the strongest threads that runs through the book—and what made me stop and think more than once—is his focus on conscious goal-setting. Not in the vision-board, hustle-culture way, but through a process of clarifying values so your actions don’t just look good from the outside, they actually feel like truth on the inside. And if you're not used to asking whether your ambitions are yours or just expectations you've inherited, it can be a bit of a gut punch.
What I appreciated is how Selimi doesn’t frame values as soft ideas you list on a coaching worksheet. He shows how they shape everything from how you wake up in the morning to what you tolerate in a job or relationship. In one section, he describes working with a high-level executive who’d built a multimillion-dollar business by following the rules of ambition—but none of his own values. It wasn’t until that man confronted the cost of that misalignment—burnout, divorce, depression—that he began to rebuild a life that actually reflected who he was. That example really stayed with me. It made me ask myself whether some of my own goals were really just survival strategies dressed up as purpose. The book doesn’t rush you to fix it all, either. It nudges you to notice, reflect, and then choose again—this time, from a place of awareness.
Stylistically, I think the book’s strength is also its risk. Selimi pulls from business psychology, spiritual philosophy, neuroscience, and personal memoir. On some pages, you’re looking at a coaching framework. On others, you’re reading about emotional healing or energetic alignment. I personally found this mix refreshing—it reflects the way life actually is: messy, layered, interdisciplinary. But I can imagine some readers wanting a tighter genre lane. If you come in expecting a pure leadership book or a spiritual memoir, the hybrid style might throw you a bit. Still, for me, it worked. I think the blending makes the book more accessible to people from different walks of life.
What sealed it for me, though, was how grounded the entire framework felt. Selimi doesn’t write like someone who’s just figured it out from theory—he writes like someone who’s lived it, failed it, and then rebuilt it with both logic and soul. He doesn’t glorify pain, but he does show how unexamined pain shapes decisions that seem rational on the surface. And once you see that, you can’t unsee it. There’s one chapter where he talks about how clarity comes when your goals stop serving your ego and start reflecting your essence. I remember pausing, rereading, and realizing I’d been aiming for things that didn’t even excite me anymore. I think that kind of insight is rare in self-help—it’s not about pushing harder, it’s about pausing smarter.
I give *The Unfakeable Code®* 5 out of 5 stars. Not because every page was easy to absorb, but because the questions it raised still lingered long after I closed the book. If you’ve ever found yourself achieving success that doesn’t feel like a win, this might be the map you didn’t know you were missing.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
