Review of The Unfakeable Code®
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Kerongo Osano
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Review of The Unfakeable Code®
[Following is a volunteer review of "The Unfakeable Code®" by Tony Jeton Selimi.]
In an age where filters don’t just live on our photos but extend to our identities, “The Unfakeable Code®" by Tony Jeton Selimi feels like a necessary deep breath, a bold, no-nonsense call to strip back the illusions we wrap ourselves in and get serious about authenticity. With a writing style that’s both inviting and intelligently structured, this book takes on the Herculean task of guiding readers to rediscover who they are beneath the layers of social conditioning, expectation, and self-deception.
From the very first opening pages, you can clearly tell that this isn’t your average self-help book recycling Pinterest quotes. The tone is deeply personal, at times almost confessional. Tony walks the walk before he talks the talk, sharing his journey with striking vulnerability, from his roots in Macedonia to corporate success and personal breakdowns. There is a human heartbeat behind every line, and that makes the message of reclaiming one’s identity land with far more weight.
I appreciated how he doesn’t sell quick fixes or oversimplified affirmations. There are no “three steps to happiness" gimmicks here. Instead, the book introduces five core principles, not in a preachy or mechanical way, but more like philosophical companions that evolve as you do. You are invited into deep introspection, where he poses questions that stop you mid-sentence, nudging you to reflect not just on your habits but on the very coding of your thoughts and beliefs.
And that’s another clever element, he frames personal transformation through the metaphor of code. Think of your mind as a computer system, shaped by years of “low-level programming.” He guides you to write a new script for your life, one aligned with your truest self. The computer analogy is surprisingly elegant and doesn’t alienate non-techies, instead, it drives home the book’s biggest truth that we are programmable, but we are also the programmers.
One of the book’s major strengths lies in how it balances science and soul. The references to neuroscience and psychology are solid without being overly academic, while spiritual themes are woven in organically, never feeling forced. It's that rare read that can speak to a CEO and a spiritual seeker in the same breath, which is no easy feat.
But here’s where I docked a star. At times, the book leans heavily into repetition. The principles are profound, but some chapters echo previous insights a bit too closely. While that might be intentional for reinforcement, and in fairness, many self-development books use that technique, it could have been tightened without losing the potency of the message. You find yourself thinking, “Didn’t I just read this metaphor two chapters ago?” That said, the clarity and structure of the writing mostly make up for these moments, and the sincerity with which the message is delivered keeps you engaged.
What truly shines is the book’s emotional intelligence. It doesn’t just challenge you to face your shadows but teaches you to love them. There is a gentle but firm emphasis on integrating all parts of oneself, even the messy or shameful bits we’d rather not look at. That’s where the book gets courageous. It's not about presenting a polished, perfect version of yourself to the world, it’s about unmasking, even if that means sitting with discomfort. And let's be real, that’s where real growth happens.
This is a book that doesn't just stay with you, it haunts you in the best way. I found myself applying its language in real-time, questioning my reactions, noticing when I was slipping into old narratives, and practicing more mindful communication. It teaches you not just to read, but to implement.
And would I recommend it? Absolutely, especially for those in leadership, coaching, or any position of influence. But really, it’s for anyone tired of playing roles they didn’t audition for. It’s for the person who’s been wondering if there is more to them than the titles they carry or the expectations they meet. And it’s for the quiet rebels ready to live on their own terms.
A giving “The Unfakeable Code®" a 4 out of 5 stars. See, while its message is stellar and its editing sharp, a bit more precision in pacing would elevate it from great to masterful. Still, it’s one of the most refreshingly honest and empowering books on authenticity I have read in years. A rare gem that holds a mirror to your soul and dares you to meet your reflection, unfiltered, unpolished, and unfakeable.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
In an age where filters don’t just live on our photos but extend to our identities, “The Unfakeable Code®" by Tony Jeton Selimi feels like a necessary deep breath, a bold, no-nonsense call to strip back the illusions we wrap ourselves in and get serious about authenticity. With a writing style that’s both inviting and intelligently structured, this book takes on the Herculean task of guiding readers to rediscover who they are beneath the layers of social conditioning, expectation, and self-deception.
From the very first opening pages, you can clearly tell that this isn’t your average self-help book recycling Pinterest quotes. The tone is deeply personal, at times almost confessional. Tony walks the walk before he talks the talk, sharing his journey with striking vulnerability, from his roots in Macedonia to corporate success and personal breakdowns. There is a human heartbeat behind every line, and that makes the message of reclaiming one’s identity land with far more weight.
I appreciated how he doesn’t sell quick fixes or oversimplified affirmations. There are no “three steps to happiness" gimmicks here. Instead, the book introduces five core principles, not in a preachy or mechanical way, but more like philosophical companions that evolve as you do. You are invited into deep introspection, where he poses questions that stop you mid-sentence, nudging you to reflect not just on your habits but on the very coding of your thoughts and beliefs.
And that’s another clever element, he frames personal transformation through the metaphor of code. Think of your mind as a computer system, shaped by years of “low-level programming.” He guides you to write a new script for your life, one aligned with your truest self. The computer analogy is surprisingly elegant and doesn’t alienate non-techies, instead, it drives home the book’s biggest truth that we are programmable, but we are also the programmers.
One of the book’s major strengths lies in how it balances science and soul. The references to neuroscience and psychology are solid without being overly academic, while spiritual themes are woven in organically, never feeling forced. It's that rare read that can speak to a CEO and a spiritual seeker in the same breath, which is no easy feat.
But here’s where I docked a star. At times, the book leans heavily into repetition. The principles are profound, but some chapters echo previous insights a bit too closely. While that might be intentional for reinforcement, and in fairness, many self-development books use that technique, it could have been tightened without losing the potency of the message. You find yourself thinking, “Didn’t I just read this metaphor two chapters ago?” That said, the clarity and structure of the writing mostly make up for these moments, and the sincerity with which the message is delivered keeps you engaged.
What truly shines is the book’s emotional intelligence. It doesn’t just challenge you to face your shadows but teaches you to love them. There is a gentle but firm emphasis on integrating all parts of oneself, even the messy or shameful bits we’d rather not look at. That’s where the book gets courageous. It's not about presenting a polished, perfect version of yourself to the world, it’s about unmasking, even if that means sitting with discomfort. And let's be real, that’s where real growth happens.
This is a book that doesn't just stay with you, it haunts you in the best way. I found myself applying its language in real-time, questioning my reactions, noticing when I was slipping into old narratives, and practicing more mindful communication. It teaches you not just to read, but to implement.
And would I recommend it? Absolutely, especially for those in leadership, coaching, or any position of influence. But really, it’s for anyone tired of playing roles they didn’t audition for. It’s for the person who’s been wondering if there is more to them than the titles they carry or the expectations they meet. And it’s for the quiet rebels ready to live on their own terms.
A giving “The Unfakeable Code®" a 4 out of 5 stars. See, while its message is stellar and its editing sharp, a bit more precision in pacing would elevate it from great to masterful. Still, it’s one of the most refreshingly honest and empowering books on authenticity I have read in years. A rare gem that holds a mirror to your soul and dares you to meet your reflection, unfiltered, unpolished, and unfakeable.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
