Review of The Unfakeable Code®
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david oncha
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Review of The Unfakeable Code®
[Following is a volunteer review of "The Unfakeable Code®" by Tony Jeton Selimi.]
Reading *The Unfakeable Code®* felt a bit like being handed a compass—one that doesn’t just tell you where to go, but why you keep getting lost in the first place. Tony Jeton Selimi isn’t offering another round of life advice here. What he’s built is something closer to a manual—a living document for navigating daily decisions, emotional honesty, personal growth, and cultural noise. And the striking thing is, it works whether you're a CEO trying to lead better, a parent juggling your roles, or just someone trying to figure out what kind of life feels like your own. That’s what makes the book so adaptable. It’s not locked into one audience or tone. It functions more like a set of tools you can apply wherever you are, whoever you are.
The way Selimi breaks down the process of “unfaking” yourself is surprisingly practical. Sure, there’s some philosophical weight here—discussions on trauma, identity, societal roles—but the core of it is actually about action. What stories are you living by? What roles are you performing? What would shift if you made decisions from clarity instead of fear? He doesn’t stop at asking those questions—he gives you ways to explore them. Through reflection exercises, values audits, and behavioral insights, you’re not just reading. You’re being invited to experiment, recalibrate, and rebuild in real time. And if you’re someone who’s been through enough self-help to know what works for you, I think you’ll recognize that Selimi’s framework has enough structure to be useful without ever feeling mechanical.
One thing I noticed—and honestly appreciated—is how Selimi doesn’t limit the learning to the pages. He weaves in references to his retreats, the documentary *Living My Illusion*, coaching frameworks, even mobile resources. For readers who want more than a static book experience, it’s a bonus. You can go deeper, watch him apply it, join the practice. But I’ll admit, there were a few moments where I paused. Certain product mentions or event plugs felt a little commercial. Not necessarily disingenuous, but slightly out of rhythm with the flow of some deeper reflections. I suppose that’s the trade-off of turning your philosophy into a global platform—it can sometimes come across like branding, even when the intention is pure.
Still, the consistency of the voice helped me stay connected. Selimi writes like someone who has tested this code in fire—his own and others’. You hear that in the stories of clients who reclaimed their truth after years of living performative success. You feel it in the pacing of the book, the way it opens with identity deconstruction and builds toward full-value alignment. There’s a real sense of evolution. I found myself noting not just what was being said, but how it changed the further in I read. Like he was guiding us on a path he’s walked again and again.
And that’s what stuck with me after I finished. This isn’t a book that lives on a shelf. It’s one you return to when a decision feels misaligned, when your goals start sounding like someone else’s voice, when your relationships ask more than surface connection. It’s a toolkit. A mirror. Sometimes a callout. But mostly, it’s a blueprint for getting back to who you were before the world told you how to behave.
I’m giving it 5 out of 5 stars. Not because every page lands perfectly, but because the impact is lasting. Even if you only apply one chapter—one principle—it has the potential to shift how you live, not just how you think. And for a book in this genre, that’s no small thing.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
Reading *The Unfakeable Code®* felt a bit like being handed a compass—one that doesn’t just tell you where to go, but why you keep getting lost in the first place. Tony Jeton Selimi isn’t offering another round of life advice here. What he’s built is something closer to a manual—a living document for navigating daily decisions, emotional honesty, personal growth, and cultural noise. And the striking thing is, it works whether you're a CEO trying to lead better, a parent juggling your roles, or just someone trying to figure out what kind of life feels like your own. That’s what makes the book so adaptable. It’s not locked into one audience or tone. It functions more like a set of tools you can apply wherever you are, whoever you are.
The way Selimi breaks down the process of “unfaking” yourself is surprisingly practical. Sure, there’s some philosophical weight here—discussions on trauma, identity, societal roles—but the core of it is actually about action. What stories are you living by? What roles are you performing? What would shift if you made decisions from clarity instead of fear? He doesn’t stop at asking those questions—he gives you ways to explore them. Through reflection exercises, values audits, and behavioral insights, you’re not just reading. You’re being invited to experiment, recalibrate, and rebuild in real time. And if you’re someone who’s been through enough self-help to know what works for you, I think you’ll recognize that Selimi’s framework has enough structure to be useful without ever feeling mechanical.
One thing I noticed—and honestly appreciated—is how Selimi doesn’t limit the learning to the pages. He weaves in references to his retreats, the documentary *Living My Illusion*, coaching frameworks, even mobile resources. For readers who want more than a static book experience, it’s a bonus. You can go deeper, watch him apply it, join the practice. But I’ll admit, there were a few moments where I paused. Certain product mentions or event plugs felt a little commercial. Not necessarily disingenuous, but slightly out of rhythm with the flow of some deeper reflections. I suppose that’s the trade-off of turning your philosophy into a global platform—it can sometimes come across like branding, even when the intention is pure.
Still, the consistency of the voice helped me stay connected. Selimi writes like someone who has tested this code in fire—his own and others’. You hear that in the stories of clients who reclaimed their truth after years of living performative success. You feel it in the pacing of the book, the way it opens with identity deconstruction and builds toward full-value alignment. There’s a real sense of evolution. I found myself noting not just what was being said, but how it changed the further in I read. Like he was guiding us on a path he’s walked again and again.
And that’s what stuck with me after I finished. This isn’t a book that lives on a shelf. It’s one you return to when a decision feels misaligned, when your goals start sounding like someone else’s voice, when your relationships ask more than surface connection. It’s a toolkit. A mirror. Sometimes a callout. But mostly, it’s a blueprint for getting back to who you were before the world told you how to behave.
I’m giving it 5 out of 5 stars. Not because every page lands perfectly, but because the impact is lasting. Even if you only apply one chapter—one principle—it has the potential to shift how you live, not just how you think. And for a book in this genre, that’s no small thing.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
