Review of The Unfakeable Code®
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Ariga Kemmy
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Review of The Unfakeable Code®
[Following is a volunteer review of "The Unfakeable Code®" by Tony Jeton Selimi.]
The Unfakeable Code® by Tony Jeton Selimi digs into the psychological mechanics behind why we crave approval, why we polish parts of ourselves for public display, and what that performative instinct is really costing us. It’s not just a self-help book about personal growth—it’s a manual for self-rewiring. One of the most interesting aspects, in my opinion, is his concept of Conscious Mind Engineering, where he walks you through identifying your default emotional patterns—those automatic reactions and thought spirals we all fall into—and then gives you tools to intentionally reprogram them. This isn’t the usual “think positive” fluff. It’s deeper, more personal, more rooted in emotional self-awareness and agency.
What really pulled me in was how he links this inner engineering to something as external and public-facing as branding. I didn’t expect to see authenticity positioned not only as a moral or emotional compass, but also as a business strategy. Tony makes the case that personal or company branding only really works when it’s grounded in truth, not performance. In a world where image is curated, optimized, and often staged, reading about how to strip away those layers and still build something that resonates—whether you're a solopreneur or part of a team—felt refreshingly direct. It made me think about the subtle ways I’ve reshaped my identity to match expectations, not just in my personal life but in my work too.
I liked the bold, unapologetic call to stop chasing external validation—it woke up the part of me that sometimes still worries too much about what people think. There’s a section where he describes the emotional whiplash of chasing approval, and it honestly hit close to home. The idea that you can’t create a brand or a life worth living if it’s rooted in constantly seeking applause from others... I don’t know, something about how he phrased that made me pause and rethink a few recent choices. He doesn’t ask you to become someone new. He just challenges you to stop pretending to be someone you’re not.
If I had to name something that didn’t fully sit right with me, it would be the occasional tendency toward an either-or message. I disliked that occasionally the message could feel binary—as if you’re either living authentically or you’re not—when in reality most people live somewhere in the messy in-between. Maybe that’s just the nature of writing about transformation; clarity sometimes comes at the expense of nuance. I get that. Still, I think it’s worth acknowledging that most people have pockets of realness alongside moments of performance, and that change is more gradual than clean-cut.
Even with that, the clarity of his ideas and the sheer practicality of the tools made this an easy five-star read for me. I found myself bookmarking certain phrases and revisiting them the next day. One that stuck: “People trust what is real, even when it’s flawed. They distrust perfection.” That line alone probably changed the way I’ll approach both conversations and content creation going forward. And I think that’s what makes this book so valuable—not that it gives you a new personality, but that it helps you come back to the one you had before the world told you it wasn’t enough. For that, and for its unflinching honesty, I’m giving The Unfakeable Code® a strong 5 out of 5.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
The Unfakeable Code® by Tony Jeton Selimi digs into the psychological mechanics behind why we crave approval, why we polish parts of ourselves for public display, and what that performative instinct is really costing us. It’s not just a self-help book about personal growth—it’s a manual for self-rewiring. One of the most interesting aspects, in my opinion, is his concept of Conscious Mind Engineering, where he walks you through identifying your default emotional patterns—those automatic reactions and thought spirals we all fall into—and then gives you tools to intentionally reprogram them. This isn’t the usual “think positive” fluff. It’s deeper, more personal, more rooted in emotional self-awareness and agency.
What really pulled me in was how he links this inner engineering to something as external and public-facing as branding. I didn’t expect to see authenticity positioned not only as a moral or emotional compass, but also as a business strategy. Tony makes the case that personal or company branding only really works when it’s grounded in truth, not performance. In a world where image is curated, optimized, and often staged, reading about how to strip away those layers and still build something that resonates—whether you're a solopreneur or part of a team—felt refreshingly direct. It made me think about the subtle ways I’ve reshaped my identity to match expectations, not just in my personal life but in my work too.
I liked the bold, unapologetic call to stop chasing external validation—it woke up the part of me that sometimes still worries too much about what people think. There’s a section where he describes the emotional whiplash of chasing approval, and it honestly hit close to home. The idea that you can’t create a brand or a life worth living if it’s rooted in constantly seeking applause from others... I don’t know, something about how he phrased that made me pause and rethink a few recent choices. He doesn’t ask you to become someone new. He just challenges you to stop pretending to be someone you’re not.
If I had to name something that didn’t fully sit right with me, it would be the occasional tendency toward an either-or message. I disliked that occasionally the message could feel binary—as if you’re either living authentically or you’re not—when in reality most people live somewhere in the messy in-between. Maybe that’s just the nature of writing about transformation; clarity sometimes comes at the expense of nuance. I get that. Still, I think it’s worth acknowledging that most people have pockets of realness alongside moments of performance, and that change is more gradual than clean-cut.
Even with that, the clarity of his ideas and the sheer practicality of the tools made this an easy five-star read for me. I found myself bookmarking certain phrases and revisiting them the next day. One that stuck: “People trust what is real, even when it’s flawed. They distrust perfection.” That line alone probably changed the way I’ll approach both conversations and content creation going forward. And I think that’s what makes this book so valuable—not that it gives you a new personality, but that it helps you come back to the one you had before the world told you it wasn’t enough. For that, and for its unflinching honesty, I’m giving The Unfakeable Code® a strong 5 out of 5.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
