Review of The Unfakeable Code®
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Review of The Unfakeable Code®
Reading *The Unfakeable Code®* felt, to me, less like absorbing content and more like standing in front of a mirror I wasn’t entirely ready for. Tony Jeton Selimi doesn’t just invite you to look inward—he dares you to look past the roles you’ve learned to perform, especially the ones we’ve turned into online avatars. Wrapped in five deeply reflective principles, the book is built around unmasking the selves we construct for survival and status. But what stood out most for me is how Tony layers this with his documentary work, *Living My Illusion*. The transition from screen to page feels seamless as he critiques how modern “success” has been hijacked by the carefully lit world of social media. I think many of us—myself included—have internalized the idea that looking successful matters more than feeling whole. This book challenges that illusion at every turn.
Tony draws heavily from his experiences as a coach to dissect the cost of performative identity. I remember one story he shared about a client—a high-level executive whose Instagram painted the picture of control and abundance but who privately was unraveling. It was unsettling to read, mostly because it didn’t feel unfamiliar. The book gets into that tension between who we are and who we show, and how constantly performing for others drains the very energy we need to live authentically. I found myself underlining entire sections where he breaks down how the “social mask” erodes real connection and mental clarity. It’s the emotional toll that hit me hardest—not just the burnout or anxiety, but the loneliness that comes from constantly editing ourselves for likes, approval, and recognition.
Where this book really lands for me is in its anchor: Tony himself. I didn’t know much about his story before, but learning he came from war-torn Kosovo, navigated homelessness, then rebuilt his life into one of meaningful global impact—it gave his voice weight. I’m not sure many authors can blend personal transformation with spiritual insight the way he does. And he doesn’t sugarcoat it either. His past isn’t just background—it’s context. And I think that’s part of why the coaching insights feel grounded. This isn’t theoretical work. It’s lived. In my opinion, that makes a huge difference. Still, I’d be lying if I said some parts weren’t tough to sit with. Tony dives into some heavy territory—abuse, identity breakdowns, deep-rooted trauma. For some readers, especially those with unresolved pain, I imagine that intensity might feel overwhelming. It’s not always a gentle read.
But maybe that’s what makes it feel real. There’s no fluff here. No easy ten-step hacks or diluted positivity. Just page after page of invitations to get honest, get clear, and start dismantling the performance. For me, that was worth every moment of discomfort. *The Unfakeable Code®* reminded me that while the world may reward polished personas, the soul thrives on truth. And once you’ve tasted that kind of freedom—freedom from the curated life—it’s hard to want to go back.
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The Unfakeable Code®
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