Review of Method Marketing
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Do Thi Huong
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Review of Method Marketing
[Following is an official OnlineBookClub.org review of "Method Marketing" by Denny Hatch.]
Everyone loves storytelling. Every marketer should know this, and Denny Hatch certainly does. He uses this very technique to talk about direct marketing in his book. Inside, you will find numerous insightful case studies of both good and bad marketing practices, helping you understand the "why" behind them.
Denny Hatch, a direct marketing expert and the founder of the newsletter Who’s Mailing What!, introduces the concept of Method Marketing. It means “getting inside the head and under the skin of the customer.” Derived from an acting technique called Method Acting by Stanislavsky, this principle can be applied to many life situations, such as attending a job interview or defending a case in court in a foreign country, which is an interesting story of the author himself shared in this book.
Each case study in the book provides a unique lesson in direct marketing. My favorite part is that the author demonstrates powerful copywriting techniques by analyzing the best direct mail letters, which have successfully generated millions of dollars in sales. It is fascinating to learn about what elements can make a copy so strong that it breaks all the traditional rules in marketing, such as the letter from Robert Shnayerson, editor of QUEST/77 magazine.
In addition to the success stories, the book also examines case studies of failures to convey the significance of business management and corporate culture, in which customer service also plays a crucial role. After reading this book, readers will be able to see the most important pieces of a successful venture, including writing profitable copy, managing and cultivating a work culture, and building intimate relationships with customers.
Overall, I like the book. It has shown me contrasting examples of marketing strategies to illustrate one simple rule: doing business from the customer’s point of view. It is such an informative resource on marketing. The writing is engaging and well-organized. However, one issue is that there are quite a few typos and punctuation errors, which is the reason I rate this book 4 out of 5 stars.
Other than that, I enjoyed reading about the ups and downs of the most well-known businesses and was grateful for the valuable knowledge I gained from them. This would be an ideal read for marketers or anyone interested in studying the success and failure of marketing.
******
Method Marketing
View: on Bookshelves | on Amazon
Everyone loves storytelling. Every marketer should know this, and Denny Hatch certainly does. He uses this very technique to talk about direct marketing in his book. Inside, you will find numerous insightful case studies of both good and bad marketing practices, helping you understand the "why" behind them.
Denny Hatch, a direct marketing expert and the founder of the newsletter Who’s Mailing What!, introduces the concept of Method Marketing. It means “getting inside the head and under the skin of the customer.” Derived from an acting technique called Method Acting by Stanislavsky, this principle can be applied to many life situations, such as attending a job interview or defending a case in court in a foreign country, which is an interesting story of the author himself shared in this book.
Each case study in the book provides a unique lesson in direct marketing. My favorite part is that the author demonstrates powerful copywriting techniques by analyzing the best direct mail letters, which have successfully generated millions of dollars in sales. It is fascinating to learn about what elements can make a copy so strong that it breaks all the traditional rules in marketing, such as the letter from Robert Shnayerson, editor of QUEST/77 magazine.
In addition to the success stories, the book also examines case studies of failures to convey the significance of business management and corporate culture, in which customer service also plays a crucial role. After reading this book, readers will be able to see the most important pieces of a successful venture, including writing profitable copy, managing and cultivating a work culture, and building intimate relationships with customers.
Overall, I like the book. It has shown me contrasting examples of marketing strategies to illustrate one simple rule: doing business from the customer’s point of view. It is such an informative resource on marketing. The writing is engaging and well-organized. However, one issue is that there are quite a few typos and punctuation errors, which is the reason I rate this book 4 out of 5 stars.
Other than that, I enjoyed reading about the ups and downs of the most well-known businesses and was grateful for the valuable knowledge I gained from them. This would be an ideal read for marketers or anyone interested in studying the success and failure of marketing.
******
Method Marketing
View: on Bookshelves | on Amazon
Latest Review: DeltaU - The Change Starts with You by Dan Toogood
