Official Review: Walt Disney's Way by Andrew Lock
Posted: 29 Aug 2020, 20:08
[Following is an official OnlineBookClub.org review of "Walt Disney's Way" by Andrew Lock.]
Succeeding as an entrepreneur has proven to be a difficult task for a lot of people. Challenges arising from insufficient knowledge of marketing strategies have proven to be central to the difficulties most entrepreneurs face. In the book, Walt Disney's Way: How to Build a Better Business Using the Magical Marketing Strategies of Walt Disney, Andrew Lock attempts to guide business owners on exploiting the gems in marketing he learned from studying the great Walt Disney and his empire. The author's definition of marketing as "anything you or your employees do that affects other people’s view of your business" clearly highlights its importance in running a successful business.
I was very curious as to how studying Walt Disney's methods of running his large-scale business could be applied in my small-scale business. In 21 concise chapters, Andrew Lock employs a simple and clear language and does an excellent job of using Walt's practices as a template, employing a few personal stories, and then relating them directly to smaller businesses through every point he made in each chapter. For this reason, Walt Disney's Way deserves the maximum rating of 4 out of 4 stars.
Exploring Walt's lessons as someone not affiliated with his company, including instances when Walt failed, will serve to motivate readers, and it will also give the impression that this book is an honest attempt at helping entrepreneurs. My interest was piqued by points on upselling, cross-selling, and how creating a scarcity of a product can be applied as a marketing tool. I was also able to see the advantages of keeping a customer over getting a new customer and how it applies to my business, and effective strategies to keep a customer were discussed in detail. There was a chapter on creating magical experiences for customers that I could not relate to my business, however.
Walt Disney's Way is a well-edited book. I found just two minor errors while reading. Therefore, readers can be sure that there will be no distractions as they read, and the contents of the book can be digested in one sitting. The book includes pictures of the author's visit to a Disney theme park to illustrate the different strategies they employ. There are also comparisons between the system run by Walt and other competitors.
Overall, the book was an educational and inspiring read for me. I also learned how to properly access my options over a long period. There were quotes from Walt Disney at the beginning of each chapter relating to the topic of the chapter. There was nothing I disliked about the book. I would recommend this piece to entrepreneurs that are willing to put in the effort to grow their businesses. Students in business school also stand to gain a lot from this book.
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Walt Disney's Way
View: on Bookshelves
Succeeding as an entrepreneur has proven to be a difficult task for a lot of people. Challenges arising from insufficient knowledge of marketing strategies have proven to be central to the difficulties most entrepreneurs face. In the book, Walt Disney's Way: How to Build a Better Business Using the Magical Marketing Strategies of Walt Disney, Andrew Lock attempts to guide business owners on exploiting the gems in marketing he learned from studying the great Walt Disney and his empire. The author's definition of marketing as "anything you or your employees do that affects other people’s view of your business" clearly highlights its importance in running a successful business.
I was very curious as to how studying Walt Disney's methods of running his large-scale business could be applied in my small-scale business. In 21 concise chapters, Andrew Lock employs a simple and clear language and does an excellent job of using Walt's practices as a template, employing a few personal stories, and then relating them directly to smaller businesses through every point he made in each chapter. For this reason, Walt Disney's Way deserves the maximum rating of 4 out of 4 stars.
Exploring Walt's lessons as someone not affiliated with his company, including instances when Walt failed, will serve to motivate readers, and it will also give the impression that this book is an honest attempt at helping entrepreneurs. My interest was piqued by points on upselling, cross-selling, and how creating a scarcity of a product can be applied as a marketing tool. I was also able to see the advantages of keeping a customer over getting a new customer and how it applies to my business, and effective strategies to keep a customer were discussed in detail. There was a chapter on creating magical experiences for customers that I could not relate to my business, however.
Walt Disney's Way is a well-edited book. I found just two minor errors while reading. Therefore, readers can be sure that there will be no distractions as they read, and the contents of the book can be digested in one sitting. The book includes pictures of the author's visit to a Disney theme park to illustrate the different strategies they employ. There are also comparisons between the system run by Walt and other competitors.
Overall, the book was an educational and inspiring read for me. I also learned how to properly access my options over a long period. There were quotes from Walt Disney at the beginning of each chapter relating to the topic of the chapter. There was nothing I disliked about the book. I would recommend this piece to entrepreneurs that are willing to put in the effort to grow their businesses. Students in business school also stand to gain a lot from this book.
******
Walt Disney's Way
View: on Bookshelves
