Review by m1+ -- Selling Change by Robert E Smith

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Latest Review: Selling Change by Robert E Smith

Review by m1+ -- Selling Change by Robert E Smith

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[Following is a volunteer review of "Selling Change" by Robert E Smith.]
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4 out of 4 stars
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Selling Change: How Successful Leaders Use Impact, Influence, and Consistency to Transform Their Organizations of Robert E. Smith starts off with the reason why organizations need to change. It tackles the elements why transformation in an organization is difficult and is a challenge to be adapted by organizational leaders. It differentiates itself from the Change Leadership existing at the present moment and how selling change would be critical for real transformation. It introduces its 2IsC and how it differs from other change backed with comparative graphs and illustrations to make the concepts clear. Theories were backed by scientific data from neuroscience, psychology, and behavioral findings to prove its point. Its strength is shown through problem-solving stories with sample form on how to come up with lasting transformation. It concludes with real-life case scenarios on applications to a broad spectrum of organizational types and structures.

Smith presents original ideas that challenges Organizational Change Leadership which makes the book an excellent resource for leaders. Selling Change offers unique approach as it touches the basic and fundamental core of leadership which is commitment. Ideas are challenging yet very natural as it appeals to our natural promptings to change. As the book also presents psychological and behavioral realities of us being human, selling change seems to be very doable even how challenging circumstances may appear to be. Smith has both the experience and the professional knowledge as well as the professional support in the field which makes you feel secure in listening to him. He is realistic enough to see the barriers and pitfalls that limits and inhibits change and the grit to overcome it. With his case studies, you would see that the concept do create lasting transformations to organizations.

The book would have a greater pull if it is adapted to the kind of change needed like in a case of health crisis as a pandemic. It would also be a more perennial if it explored more in depth the neuroscientific and behavioral research which makes change natural and healthy. Exploring more the emotional and social intelligences will further support Smith’s idea that change is a ‘people change’.

I rate this book 4 out of 4 stars. It is well-edited. Although the book is not fresh as it fails to tackle organizational transformations due to health crisis like a pandemic and is short in expounding on its scientific researches, it was able to support its idea. Its supplementary website is also a promise and is professional enough to make the necessary changes to adapt to the present challenges.

I recommend this book to leaders of organizations open to flexibility and adaptability, both for profit and non-profit.

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Selling Change
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