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The book Marketing Strategy Mastermind….. by Barbara Steinhoff Schneider opened my eyes to just how critical marketing is not just for launching your business, but staying in business. This book will make you think twice and convince you that successful marketing is indeed important. Her strategies will dazzle any entrepreneur. I liked that the content of the book was well organized and full of knowledge and insight and contained some interesting philosophies and good marketing concepts. Overall its a great book on marketing strategy. What I rather enjoyed was the beyond the pages thinking that it made me do. I thought she added a lot of credibility which made it a lot easier to read. It has always been a dream of mine to own my own business and with Schneider’s enthusiasm I think it might just be possible.