Review of Selling Change
-
Rania Karam
- Posts: 2
- Joined: 12 Sep 2021, 03:45
- Currently Reading:
- Bookshelf Size: 2
- Reviewer Page: onlinebookclub.org/reviews/by-rania-karam.html
- Latest Review: Selling Change by Robert E Smith
Review of Selling Change
[Following is a volunteer review of "Selling Change" by Robert E Smith.]
Selling Change talks about how successful managers or practitioners in any organization can lead the process of change in a smooth and effective way. The central point or cornerstone is employee commitment. If concerned persons can find a way to make the employees engaged and committed then the chances of achieving the change objectives are higher. The proposed way to make employees committed is mainly by highlighting the impact of change, and its influence on the individuals and the organization as a whole, and also by creating consistency. Robert Smith created a new model – 2IsC™, where the first I is for impact, the second I for influence, and the C for consistency. Change agents can reach their objectives when they are able to sell change in the appropriate way. Selling change can be attained when concerned persons discuss the change topic with all employees, ask for their input, listen to their concerns, and support them in all possible ways. Once employees are committed, they will be more engaged – they want to – and consequently, the change will take place, or at least will have higher chances to take place.
As an author and PhD holder in Business Administration, I was able to meticulously appraise Selling Change – format as well as content. I truly find it very inspiring and interesting, with a logical sequence of ideas, very practical, and written in a professional way. I, personally, was able to get benefit out of this book. I believe that Robert Smith did a masterpiece.
To make this masterpiece perfect, few slight improvements need to be done. The format should be more appealing to make it vivid; it can be by inserting additional illustrations; numbering the pages; and avoiding having titles at the end of the page – they have to be moved to the next page. Moreover, there should be consistency in the way the notes or references are written. They should be listed in a standardized way. As an example, concerning the authors names, sometimes the first name is before the family name and sometimes it is the opposite (John P. Kotter versus Brown, Anna).
All in all, I rate this book 4 out of 4 stars. I believe that the minor format changes that need to be applied don’t affect the core of the book. The essence of Selling Change is inspirational – theoretically, well explained; and practically, suitably described.
Executives, change agents, aspiring managers, consultants, organizational development practitioners, academicians, as well as students are all encouraged to benefit out of this motivating book. Robert Smith succeeded in selling his 2IsC™ model to transform organizations to a broad variety of audience.
******
Selling Change
View: on Bookshelves | on Amazon
Selling Change talks about how successful managers or practitioners in any organization can lead the process of change in a smooth and effective way. The central point or cornerstone is employee commitment. If concerned persons can find a way to make the employees engaged and committed then the chances of achieving the change objectives are higher. The proposed way to make employees committed is mainly by highlighting the impact of change, and its influence on the individuals and the organization as a whole, and also by creating consistency. Robert Smith created a new model – 2IsC™, where the first I is for impact, the second I for influence, and the C for consistency. Change agents can reach their objectives when they are able to sell change in the appropriate way. Selling change can be attained when concerned persons discuss the change topic with all employees, ask for their input, listen to their concerns, and support them in all possible ways. Once employees are committed, they will be more engaged – they want to – and consequently, the change will take place, or at least will have higher chances to take place.
As an author and PhD holder in Business Administration, I was able to meticulously appraise Selling Change – format as well as content. I truly find it very inspiring and interesting, with a logical sequence of ideas, very practical, and written in a professional way. I, personally, was able to get benefit out of this book. I believe that Robert Smith did a masterpiece.
To make this masterpiece perfect, few slight improvements need to be done. The format should be more appealing to make it vivid; it can be by inserting additional illustrations; numbering the pages; and avoiding having titles at the end of the page – they have to be moved to the next page. Moreover, there should be consistency in the way the notes or references are written. They should be listed in a standardized way. As an example, concerning the authors names, sometimes the first name is before the family name and sometimes it is the opposite (John P. Kotter versus Brown, Anna).
All in all, I rate this book 4 out of 4 stars. I believe that the minor format changes that need to be applied don’t affect the core of the book. The essence of Selling Change is inspirational – theoretically, well explained; and practically, suitably described.
Executives, change agents, aspiring managers, consultants, organizational development practitioners, academicians, as well as students are all encouraged to benefit out of this motivating book. Robert Smith succeeded in selling his 2IsC™ model to transform organizations to a broad variety of audience.
******
Selling Change
View: on Bookshelves | on Amazon
Latest Review: Selling Change by Robert E Smith
