Review of Global Business in the Age of Transformation
- Christabel Uzoamaka
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Review of Global Business in the Age of Transformation
Trade is at the core of everything humans do, and so is innovation. If businesses want to survive in the new world, they must be willing to innovate and evolve to match consumers’ needs. The world is changing at a breakneck pace, and this has implications for both global and national economies, cultures, and every other sector of life. In Global Business in the Age of Transformation, authors Mahesh K. Joshi and J. R. Klein address the various changes the world has undergone owing to globalization. They also examine the consequences of present trends of business culture and technology on the economies of different countries, including sectors like education, healthcare, and business. This book contains many insights on how governments and new business models can thrive in today’s world.
The authors began by explaining globalism and globalization and how emerging markets are now influencing world trade. The authors explained alliances such as the BRICS, N11, and MINT. This thorough groundwork allowed me to relate the authors’ later analyses to both a global and national scale. Everything else was easy to understand after grasping the concept of globalization. The authors, while addressing the positive effects of globalization, also addressed the different loopholes countries and businesses may face while navigating business transformations. I found this well-rounded approach realistic and inclusive.
There were some technical details, including numbers relating to GDP and PPP of various countries, but it felt refreshing to be challenged to keep up with such information. This book is for readers interested in fairly in-depth analyses to understand business and the implications of current trends and technology on trade activities and general living. The authors did a good job at simplifying many details for readers with little to no business background. The numbers and technical information they included were the unavoidable, necessary ones.
I especially appreciated that the authors organized the chapters into four sections according to their relevance to a broader topic. Sections one and two progressed slowly but gave a good introduction and the theoretical aspect of the explanation. By the third section, Impact of Technology on Global Business, the book picked up in pace and snagged my attention completely with many relatable facts regarding technology’s impact on trade. It was exciting to find some information that I was already familiar with, as it made assimilating new information easier and more interesting. Readers will find the authors’ analysis of entrepreneurship and businesses’ current use of Amazon accurate. The lesson on effective modern leadership was my biggest takeaway. The authors also gave real-life examples of people and situations to substantiate their analyses.
I found several distracting punctuation errors, especially comma errors, so I recommend another round of editing. I also found the first two sections slow and challenging. Overall, 3 out of 4 is a fair rating. Furthermore, a major message of this book (change) is its downfall. At the pace with which the world is changing, the analytical information here will soon be redundant. The authors made mention of the Trump administration and some past occurrences that may not have significance in the coming years. However, in the current times, it is especially relevant, and there is still information in it that is timeless and pertinent to government officials and entrepreneurs seeking to revolutionize their thinking and business practices.
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Global Business in the Age of Transformation
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- Umesh Bhatt
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