Review of Sell More With A Right-Brain Marketing Strategy

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[Following is an official OnlineBookClub.org review of "Sell More With A Right-Brain Marketing Strategy" by James I. Bond.]

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4 out of 4 stars

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When you think about marketing, what comes to your mind? For me, marketing encompasses any activity that helps to promote a product or service to improve sales. As simple as it is to define marketing, why does it seem to be so complex for many? Finding the right strategy can be difficult, but what if James I. Bond, not 007, tells you that a simple change can redefine marketing for you and make it as simple as ABC? This question forms the basis of the book, Sell More With A Right-Brain Marketing Strategy, where James I. Bond details fourteen simple elements or strategies that revolve around applying brain glue to improve your powers of persuasion. Pick up a copy of this book to unlock your marketing potential.

I will commence by saying that the author has done a wonderful job of opening my mind to things that I previously never considered. The book focuses on expressive methods that appeal to customers' emotions, fully living up to the inclusion of "a right-brain strategy" in the title, and the author insists that the best way to achieve this is by choosing the right product name and slogan. I liked how the author ensured that he simplified his message throughout the book, even giving us an easy-to-remember acronym, STEAM ATTRACTORS, which encompasses the bulk of his lessons. You will have to read the book to uncover what this helpful acronym means.

Throughout the book, the author favors the approach of citing examples. Readers will be introduced to several instances in real life when companies applied brain glue, from the use of relatable rhyming words that helped in O.J. Simpson's case and the use of alliteration by companies like Tik Tok and Pay Pal to even the fraudulent Elizabeth Holmes, the founder of Theranos healthcare, who employed voice toning to raise almost half a billion dollars. At certain points, it got tiring immersing myself in these numerous examples in the book, but I soon realized that the author strategically included instances from a diverse range of industries. This will ensure that readers can relate and easily apply his methods to their businesses and products through those examples.

Furthermore, I also liked how James I. Bond consistently applied his principle of asking questions to stimulate the reader's mind to think. This was important for me since applying his marketing strategies required some level of creativity. The book is a practical exercise, and his methods are easily accessible and applicable. I can not think of anything I did not like about this guide, and the editors have done a wonderful job since I did not encounter any errors while reading this exceptionally well-edited book.

At the end of Sell More With A Right-Brain Marketing Strategy, I found myself noticing the intent behind product names and slogans and how to improve on them. All things considered, a rating of four out of four stars is well deserved. I would recommend this book to readers who are involved in marketing any product or service; they will greatly benefit from reading this book.

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Sell More With A Right-Brain Marketing Strategy
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[Oyedeji Funmilayo]

Although I am not a marketer but I believe that at one point or the other there is something that one will surely want to share with others and that's where marketing plays out. I enjoyed reading your review and look forward to reading the book. Welldone!!!!

[Charles lib]

Well though I gave read this book. I would really love to because ur review was so easy to understand and engaging. Looking forward to reading this book, nice review you have here.

[Mmeso Goodness]

Marketing with the right brain? Mhmm, this is indeed a great book. I like the practicability applied in the book. I also loved that the author cited examples. This shows transparency in the book. The values contained in this book are inestimable too.
If you are a marketer, this is a good book for you!
I love your review!
Kudos!

[Success Azuka]

This review sounds interesting. The author did a nice job in presenting the book to be interesting and easy to understand. Thanks for a wonderful and intriguing review. Looking forward to reading this book.

[Wash William]

This book is for everyone because marketing is for everyone. This book is the best book for this era where we have a lot of digital marketers without the right marketing skill. This book would go a long way can't wait to start reading.

[Amandaruth Ama]

To be sincere, when I saw the book title and author's name, I thought that it was our familiar James Bond that wrote the book. That made me rush to know what 007 had to say about marketing. That not withstanding, I will love to read this book. The knowledge I will gain from it is valuable.

[Christabel Uzoamaka]

Marketing is such a tough spot for me currently. I have the idea but no knowledge on how to put it down because everything I’ve seen online is complex and overwhelming. If this book simplifies marketing like you’ve said, then it’s a gem to someone like me!

[Vivian Writes]

Marketing seems so easy peasy from afar but I’m sure it is not. I appreciate books like this that take a difficult concept that feels out of reach and break it down to simple steps that anyone can understand. I’d like to read this book for myself.
Thanks for the insightful review.

[Amanda simmon]

It’s really awesome to see priceless information being given out like this because this knowledge would come in handy and be really helpful to a lot of people

[Opara Jerry]

No matter the line of business you get into, persuasions through either marketing or person-to-person interaction can be a game changer. For this book to have a 4-star rating then the author knows his stuff.

[Donald Kelvin]

I enjoyed reading your review. I'd like to read this book to obtain the right mindset for marketing as I'm about to begin a business. Thanks for the amazing review.

[Larabs Josh]

Marketing is a very important part of a company. We all need marketing skills because we all sell. I think this is a book that would help with that.

[Standor5865]

The author's strategy sounds intriguing, and if it is as good as you have stated here, it should be of help to entrepreneurs and managers. Great review.