Review of Purpose

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Briana Nicovich
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Review of Purpose

Post by Briana Nicovich »

[Following is a volunteer review of "Purpose" by Gina Bianchini.]
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5 out of 5 stars
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In Purpose: Design a Community & Change Your Life – A Step-by-Step Guide to Finding Your Purpose and Making It Matter by Gina Bianchini, the reader will be taken on a self-exploring, purpose driven, brainstorming workshop via reading a book. Broken into three parts, the reader will practice articulating their purpose (part 1), turning their purpose into action (part 2), and then applying that to build a community leveraging technology (part 3). The author, Gina Bianchini, as the CEO and founder of Mighty Networks, among other Silicon Valley ventures, uses her experience as a self-described, “community platform entrepreneur,” to give the reader practical steps to build and facilitate stronger community relationships fueled by connection, intentionality and a shared purpose.

The formatting of the book into three parts really helped set the focus for each section and I found, made the process easier to navigate. Throughout each section there were actionable templates and formulas to continue the idea generation and application of each section. I ear-marked those I wanted to come back to (e.g. great questions to ask as a host, Community Design Plans, etc). I continue with some of the practices (like Purpose 30 and (re)creating a Future Story) even after completing the book. As someone who also appreciates real life examples to brainstorm ideas, author, Gina Bianchini gives her own personal examples to help give tactical examples to the writings being prescribed.

I could not see many negatives for this book, other than in the application to create a community utilizing technology; it seemed to only reference the company she is the CEO and founder of, Mighty Networks. Although it was never explicit that Mighty was the only solution, it was the only positive example given for how to create and apply this community, while social media such as Facebook were given negative reviews.

I rate this book five out of five stars. Despite the negatives of referencing her own technology platform as the (if not only) potential solution towards developing a digital community, I see why she is giving voice to this alternative. I have experienced how the algorithms of other social media/networks are detrimental and didn’t even know of Mighty, but now see it as a positive alternative. When I started this book, I did not have a clear vision on what I thought my purpose could be articulated as. After completing this book, I not only completed this book inspired, but I have a vision for what I want my life to look like and have decided to re-read it to go through the exercises again. (For additional context, I am an inspired as I read type of person, rather than read, process, and move on person.)

This book will interest those just starting the journey in determining their own purpose, for those interested in how to scale their current prescribed purpose, and/or those wanting to support efforts of their fellow community members. Author Gina Bianchini speaks to the ever-evolving vision we have for ourselves, so I anticipate picking this book up again and again to revisit the visions I initially created.

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Purpose
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