Review of Purpose
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Review of Purpose
Purpose by Gina Bianchini is a delightful unexpected gem I didn’t know I needed. As someone who has become fatigued by the disconnected feel of social networks, this book came at the right time. Purpose is all about, you got it, discovering your purpose(s) but within the strength of community, a community that you can build online though not in the way many other platforms offer. Here you get the sense that strong online communities should offer growth and learning experiences as well as a “pay it forward”, causing individuals to grow their skill set that much quicker because it is a group effort.
Gina offers a helpful guide on how to go about this that doesn’t feel formulaic. Though this book is 216 pages every section is so rich in information and wisdom gained from experience from the author that you want to sit with it for a while almost like a daily devotional. And Gina does offer a daily exercise, Purpose30 that consists of 6 questions that you can focus on and write about for 30 minutes a day. This is just one example of the tools and techniques in the book you can use to harness the thing (s), purpose that matter to you that gets your heart thumping.
The only negative for me and is plain nitpicking: the cover of Purpose is underwhelming compared to other books in its genre. I have to say for me, it would get overlooked. Which is a tragedy since the content is so life changing. Like I’ve mentioned before, if you’re fatigued by social networks and social media being this place that offers faux communities that interact with posts rather than each other and you want to build an online community where you can live out your purpose (whatever that is to you), than Purpose is the guideline to use to designing that community and making your purpose matter.
Another thing someone else might not like, but I do appreciate, is that there isn’t too much technology speak. The read is easy and accessible for people who are not as knowledgeable about the ins and outs of the information society and how tech savvy guys and girls made it possible for us to use the internet the way we are using it today. Gina forms a bridge between her expertise in the field and the sociology and psychology involved in finding ones purpose and using an online platform to build authentic connections. And beautifully writing the guide in an understandable and easily digestible manner.
The target audiences are people who are looking for meaningful connections on social networks that can build and grow what they are passionate about. Adults can gain from the guide since as humans we are always evolving and our purpose (s) can shift according to where we are in life. Teens and young adults will definitely benefit from this guide because it offers a view of social networks that isn’t being “preached” for lack of a better word, by the big social networks since it doesn’t fit their business model. It will also establish within them the culture of treating their time, talents, energy and focus with more care online. It is a well deserved 5 out of 5.
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Purpose
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