Review of Niching Up

[Ilana van der Merwe 1]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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4 out of 5 stars

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Niching-Up by Author Chris Dreyer was a captivating read, once you start reading you will be unable to put it down until the end. I give this book a rating of 4 out of 5. In my opinion this is a must read for all business owners as it is a book each and every one will be able to relate to. No, it is not only for the old, young entrepreneurs will definitely be able to understand and make use of the information supplied in the book.

The author starts the book with a brief background of himself, then he moves over to explaining what "Niching" means, and what it could mean for your business should you decide to Niche. He works through each pro and con with discussions and examples.

The examples and explanations the author make use of has been constructed in such a manner that even a person without knowledge on niching (or any business background) will be able to relate to. He makes use of normal day to day scenarios thus each and every one will be able to understand and make use of the information supplied. He does not sugar-coat anything he gives it as it is.

I loved he writing style, as he writes in a manner that makes you feels as if you can relate to him as a person, yes, he sometimes uses the word "sh*t and Arsehole", but in my opinion if he did not make use of these two profound words the message, he is trying to get across will not be as clear.

I highly recommend this book to everyone that is thinking of Niching their business, for me as a small business owner (novelty baker) with the information supplied in the book, I will be able to take my business to the next level. Yes, I have made use of some of the information he explained but I did not even realize I was utilizing the information.

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Niching Up
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