Review of Niching Up

[Nancy Bansal]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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4 out of 5 stars

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I enjoyed reading this book as the author described the ups and downs of his life in the world of marketing. Not just that, through this book, he is making the readers aware of the importance of NICHING UP.

As a student of digital marketing in India, I was motivated, and I read this book at a very good time in my life. The book Niching Up tells you to choose a different line of business and make yourself an expert in that field. states the very significant facts for every entrepreneur at every level of their entrepreneurship. Even if you are a beginner and have just started learning about markets, approach them digitally. This book is for you.

Every do and don't in this book tells a story that the author must have lived, and the honesty of it makes the readers feel motivated. Leveling up and never giving up because your niche is different from others and has not been explored yet

The clear-cut explanations and meanings, plus examples to ease the pain in the brain, make it more valuable and understandable, so readers can relate it to different interesting situations. And facts.

Niching up: the Narrower the market, The Bigger the prize.

It starts with the cons (disadvantages) and ends with the essentials. Every next chapter tells you the advantages that can easily overcome the cons and is ready to compel you to sign up. From taking a step in the risky market to mastering your moves and leveling up in the pricey market, the collection of leads attracts more and more customers. Building up relationships and making yourself worthy of higher prices

Chris states that the more proofs you provide, the more they put their money in you.

He makes it crystal clear that it is a game of focus and smart work when it comes to earning more and more.

I can suggest this book to every level of person out there who does not know what they want to do in Life ahead, who is stuck with their very low-paying jobs and wants to start something interesting, or to people who are doing great already. This is what the current generation is seeking.
Rating this book - 4 out of 5

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Niching Up
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