Review of Niching Up

[Siphesihle Buthelezi]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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5 out of 5 stars

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This is an informative book, particularly for someone who is enthusiastic about how to market their specialties. The review will give a summary and my thoughts on the book.

In summary, the book is about how a person finds ways of, marketing a business that is narrow or new in the space of the market. what I mean by narrow, this can be a service of a business that only focuses on a particular sector, meaning it has one or less focus in other words it is not broad or multidimensional. The first part of the book covers the consequences that a person will face as they choose the path of niche, niching is to focus or specialize on a particular sector. In the book, the author mentions more about the sector that he focuses on which is personal injury for Attorneys. coming back to the first part of the book, the Author mentioned 7 possible cons that a person who ventures into the niche will automatically face. One of the cons is a small market, which I also believe is the biggest concerning factor for niches. My reason behind this is when you specialize in something you are automatically excluding people, for instance, when some choose to only sell products for old woman lotion. The message that the seller is telling is that only an old lady can purchase this at the same time the is no guarantee that old women will buy. This is a reason why the author emphasizes the fact that at some time you will fill this is a waste of time. Excluding the opening chapter the book covers goodness that comes out from niching. The author takes us on a road to why he believes and how you can be in an advantagourios place from niching. In these chapters, the book becomes a guiding step to someone who will like to take the path of ni

In my own perspective, the book is very informative, it carries massive power in guiding people particularly businessmen on how to navigate the journey of surviving the struggles of niching at the start of the journey. The book gives clear teaching on what necessary steps must be taken to make sure that you survive.


The book rates 4 out of 4 for me. it is indeed an excellent and amazing book.
It is 5 out of 5 , ohwsome book

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Niching Up
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