Review of Niching Up

[Heather Danielle Borrego]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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4 out of 5 stars

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The "self-help book" I didn't know I needed. If you are wondering if a niche market is right for your expertise, this book has the answer. Where should you start gathering data? Niching Up answers. What are the pros/cons of a Niche market? You guessed it, Niching Up. What are some battle stories from someone who has gone through the growing pains of going into a niche market? Yes, Niching Up will give you blow-by-blow antidotes with humor and grace.
Niching Up is on point, whether you are a future attorney or future marketing expert, finding your niche and adequately pricing your services based on your expertise. I found this book laugh out loud with humor while giving usable advice. I have seen what a niche market can provide and without a doubt agree. By putting tangible this is what that thing is that they are doing. I loved that other business/invest in yourself books were referenced both as a reminder of what I have learned and new things to explore without being “heavy” or too dense of a read. Niching Up left me wanting more, I gave the book 4 out of 5 stars, only because I wanted more content. This also leaves room for additional books, and I appreciate that. I wanted to listen to Dreyer’s podcast and explore his website on “how to lose the double chin”.

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Niching Up
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