Review of Niching Up

[Rina Lekoloane]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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4 out of 5 stars

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I enjoyed reading this book, it's easy to understand and extremely straight forward. It's one of those books that you know for a fact that you are going to learn something important from reading it.
It also serves it's purpose, I feel like a niching guru right now. I feel motivated and confident. I'm now aware of the advantages and disadvantages of niching, it is not a walk in the park but it's worth. Plus niching gives one an opportunity to sharpen their skills in a certain area which also means you become an expert in that particular area.
I rate it 4 out of 5 because it was easy to understand (no hustle). It's motivating at the beginning especially when I get to read the the author experienced the power of niching way back before social media became popular. The number one thing I liked about this book is how easy it is to understand it and actually enjoy it, I love the several personal experiences that the author is sharing with us which makes him relatable.
The book is not too long for me, it's actually reasonable and I didn't even realize that I'm about to finish the book because I was really enjoying it. I love how you can tell that the author is actually an explorer when it comes to business, he explores different niches while focusing on his main nich in the business. Which does not completely close the door of excelling in other areas of the business. I love how this book doesn't only work for certain industries but every business idea you can think of. This book is good for both fresh entrepreneurs and seasoned entrepreneurs as well.

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Niching Up
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