Review of Involuntary Reroute
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Review of Involuntary Reroute
"Involuntary Reroute" by Robert Laney is a captivating book that provides a deep insight into the journey of a young entrepreneur navigating the intricacies of the airline industry in the 1990s. Laney skillfully introduces readers to the era when airline ticket booking was a manual process, and online platforms were not yet established.
The central narrative revolves around a mother-son duo (Jackie and Robbie) who embarked on a business venture in the air travel sector, capitalizing on opportunities often overlooked. Their unique approach involved providing discounted first-class air travel tickets to investors, leveraging the AD75 program offered by airlines. This narrative is interwoven with challenges, betrayals, legal battles, and an unexpected downward spiral that tests their resilience.
The book achieves its primary objective of shedding light on the manipulative tactics employed by airlines to overcharge individuals for first-class tickets. Laney's writing effectively conveys the protagonist's struggles and triumphs, offering readers a well-rounded understanding of the protagonist's journey to salvage, rejuvenate, and propel the business to success.
Laney's writing style is both engaging and relatable. The word choice and sentence structure make for an easy and comprehensible read. The author's ability to depict the protagonist's perseverance amid adversities stands out, making the narrative emotionally resonant. I truly appreciated the clever lexicon use.
The book felt well-edited and its flow really worked for me and the experience was pleasurable, even if there was nothing groundbreaking in terms of storytelling tools. It managed to keep my interest all throughout and I read it in one go effortlessly.
While the majority of the book is a riveting exploration of the Robbie's entrepreneurial journey, the ending is left open-ended and left me with sense of hunger. However, because this is a non-fiction book, sometimes that is how life is. The conclusion feels abrupt, however, but I was personally fine with it. Readers who expect a more comprehensive resolution may not like this.
Ultimately, "Involuntary Reroute" does deserve its 5 out of 5 rating on my end. The narrative is compelling, the portrayal of Robbie and Jackie feels insightful and genuine, I truly liked their story, and I truly enjoyed the specifics of the business they ventured in, and I truly enjoyed the writing style, the chapter distribution, and the general flow of the book.
The lessons of resilience, adaptability, and seizing opportunities should resonate with a wide audience, making it a valuable read for anyone, but more specifically, I believe it will be most loved by people interested in the underbelly of the airline industry (which was why I picked this book to begin with due to my father being a pilot).
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Involuntary Reroute
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