Review of Niching Up
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STEPHENSAMUEL
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Review of Niching Up
[Following is a volunteer review of "Niching Up" by Chris Dreyer.]
Niching Up by Chris Dreyer is a non-fiction book. The author has used his own experience as an SEO agency for personal injury attorneys, to offer helpful insights to the readers. In Niching Up, Chris reveals the path to enduring notoriety and long-term profitability by way of a streamlined, specialized market focus. He debunks the myths associated with selecting a specific target and shares his stories of making it big by reducing his prospects. Sometimes success is about having the right mindset.
The author starts the first chapter with a scene in Star Wars, where one of the key actors wears a special mask to make it easy for his fans to pick him up in fight scenes. He uses this scene to explain, that in marketing when you do something no one is doing you stand out. He gave his own experience of how he stood out working with personal injury attorneys.
In the following chapter, the author delves into the question, "Should you niche?" He explains that before one decides to niche, one should start broad by gaining more experience in their desired industry. You may not know if niching offers the advantages that you need or that there is a true opportunity until you really understand the market that you're in. According to the author, starting broad helps you identify areas you are good at and focus on them.
He further explains that once you decide to niche up, you'll begin to become an expert in your niche. He explains that expertise is important when niching up because people make buying decisions based upon two things: trust and their expectation that the individual they’re buying from will achieve the outcome they're looking for.
According to the author, once you have become an expert, you can charge a premium. This is because customers will trust and value you, and you will become an authority in your field.
The author finalizes the book by talking about efficiency. According to the author, efficiency ties all the advantages of niching up. By becoming more efficient, you can make more money, too.
The book is aesthetically written, and I didn’t find any errors in it. I am completely captivated by this book; every aspect appeals to me. I salute the author for simplifying online marketing and how one can establish their niche.
I commend the editor too, because the book is exceptionally edited.
This book, in my opinion, deserves 5 stars out of 5. I recommend this book to anyone doing marketing either as a side hustle or full-time business.
******
Niching Up
View: on Bookshelves | on Amazon
Niching Up by Chris Dreyer is a non-fiction book. The author has used his own experience as an SEO agency for personal injury attorneys, to offer helpful insights to the readers. In Niching Up, Chris reveals the path to enduring notoriety and long-term profitability by way of a streamlined, specialized market focus. He debunks the myths associated with selecting a specific target and shares his stories of making it big by reducing his prospects. Sometimes success is about having the right mindset.
The author starts the first chapter with a scene in Star Wars, where one of the key actors wears a special mask to make it easy for his fans to pick him up in fight scenes. He uses this scene to explain, that in marketing when you do something no one is doing you stand out. He gave his own experience of how he stood out working with personal injury attorneys.
In the following chapter, the author delves into the question, "Should you niche?" He explains that before one decides to niche, one should start broad by gaining more experience in their desired industry. You may not know if niching offers the advantages that you need or that there is a true opportunity until you really understand the market that you're in. According to the author, starting broad helps you identify areas you are good at and focus on them.
He further explains that once you decide to niche up, you'll begin to become an expert in your niche. He explains that expertise is important when niching up because people make buying decisions based upon two things: trust and their expectation that the individual they’re buying from will achieve the outcome they're looking for.
According to the author, once you have become an expert, you can charge a premium. This is because customers will trust and value you, and you will become an authority in your field.
The author finalizes the book by talking about efficiency. According to the author, efficiency ties all the advantages of niching up. By becoming more efficient, you can make more money, too.
The book is aesthetically written, and I didn’t find any errors in it. I am completely captivated by this book; every aspect appeals to me. I salute the author for simplifying online marketing and how one can establish their niche.
I commend the editor too, because the book is exceptionally edited.
This book, in my opinion, deserves 5 stars out of 5. I recommend this book to anyone doing marketing either as a side hustle or full-time business.
******
Niching Up
View: on Bookshelves | on Amazon
