Review of Niching Up
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Iota
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Review of Niching Up
[Following is a volunteer review of "Niching Up" by Chris Dreyer.]
Authored by Chris Dreyer Niching Up is an informative book on niching in business. It contains eight chapters, one of which is dedicated to the cons, while the rest explain the pros of niching. The author realised the significance of niching while casually creating a website solely dedicated to losing a double chin. Initially, the book describes the cons, which include a small market, monotonous business, unconventional marketing, etc. He explains why it's better to work in a broad category and then go narrow. As per him, a combination of experience, passion, market, and money makes a good starter for a niche. He explains several benefits of niching, like perceived expertise, trust, memorability, premium pricing, etc. Additionally, he discusses the value of referrals. In the conclusion, he describes his own company in relation to each benefit and drawback that he has discussed.
This book does a commendable job of educating readers about niching. The author has a convincing tone in conveying that the upsides outweigh the downsides of niching. He didn't disregard alternative business models at the same time. I recall watching a Shark Tank India episode wherein the judges told numerous entrepreneurs to start by focusing on a single product or category. The author comes across as courteous and affable. A good example is when he advises changing the sentence from "Will you be my case study?" to "I would like to feature you."
Contrary to what we may have expected from a book about business, this one's language was really simple. Because I don't know much about that industry, the only portion I found challenging was when he talked about his own firm. The book is full of examples from popular movies or books. Most of them were unknown to me, but I was familiar with a few examples, like from Harry Potter and How to Win Friends and Influence People. For me, this book, in sum, was persuasive about the topic under discussion.
There was nothing that I disliked about the book. I rate this book 5 out of 5 stars. I found only one spelling mistake in the whole book, so this book was nearly well edited.
I recommend this book to budding entrepreneurs. Additionally, I recommend this to everyone interested in this topic.
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Niching Up
View: on Bookshelves | on Amazon
Authored by Chris Dreyer Niching Up is an informative book on niching in business. It contains eight chapters, one of which is dedicated to the cons, while the rest explain the pros of niching. The author realised the significance of niching while casually creating a website solely dedicated to losing a double chin. Initially, the book describes the cons, which include a small market, monotonous business, unconventional marketing, etc. He explains why it's better to work in a broad category and then go narrow. As per him, a combination of experience, passion, market, and money makes a good starter for a niche. He explains several benefits of niching, like perceived expertise, trust, memorability, premium pricing, etc. Additionally, he discusses the value of referrals. In the conclusion, he describes his own company in relation to each benefit and drawback that he has discussed.
This book does a commendable job of educating readers about niching. The author has a convincing tone in conveying that the upsides outweigh the downsides of niching. He didn't disregard alternative business models at the same time. I recall watching a Shark Tank India episode wherein the judges told numerous entrepreneurs to start by focusing on a single product or category. The author comes across as courteous and affable. A good example is when he advises changing the sentence from "Will you be my case study?" to "I would like to feature you."
Contrary to what we may have expected from a book about business, this one's language was really simple. Because I don't know much about that industry, the only portion I found challenging was when he talked about his own firm. The book is full of examples from popular movies or books. Most of them were unknown to me, but I was familiar with a few examples, like from Harry Potter and How to Win Friends and Influence People. For me, this book, in sum, was persuasive about the topic under discussion.
There was nothing that I disliked about the book. I rate this book 5 out of 5 stars. I found only one spelling mistake in the whole book, so this book was nearly well edited.
I recommend this book to budding entrepreneurs. Additionally, I recommend this to everyone interested in this topic.
******
Niching Up
View: on Bookshelves | on Amazon
Latest Review: The Pursuit of Happiness by Paul Lucas Scott
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Okewunmi Pelumi
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This book is unique. I love the way Chris inscribed his thoughts in the book. I love this review too. Thanks.
