Review of Niching Up

[Anderson Mc Bain]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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5 out of 5 stars

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Niching Up by Chris Dreyer is a book that is an asset to any reader. Without hesitation, I give it five out of five stars.

Why five stars? The book is practical and very helpful, and the author uses very clear language as well as examples to explain the topic of Niching, and he does a very good job. Even if you have never heard about Niching, after reading this book, you will be substantially enlightened and equipped to apply practically what you have been exposed to.

I also like the book because it did not disappoint. In the past, I have read other books as well as attended workshops, and yet the information presented on Niching always seemed to be lacking, and I was left even more confused. This was not the case with this book, and as a bonus, it also shared some sound business principles and best practices to strive for.

The information on the topic of efficiency is particularly interesting, and I agree that success does not come easy. It was refreshing to read that you do not have to be unscrupulous to advance in business.

The author did not pretend to know all the answers, and I appreciated the delivery style, which sort of empowers you to make the best decisions. The author was also very encouraging. Mr. Dreyer shares his unique perspectives in clearly outlined chapters, and he also shares his experiences.

Additionally, it is a plus that the book is not complicated or written in a heavy technical marketing-theory tone. The conclusion is very concise.

Was there anything I did not like about the book? No, I liked everything about the book. Humbly, in my opinion, the book has extended itself, as the content and format were very good, and it is clear that an excellent editorial team worked to produce the final product.

How can the book be improved? People fail, sometimes or many times, before they become successful in business. If at all more could be done to discuss and highlight, for example, a major business that failed at Niching, that would be helpful.

I enjoyed reading this book very much.

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Niching Up
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