Review of Niching Up
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Ochieng Oduor
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Review of Niching Up
[Following is a volunteer review of "Niching Up" by Chris Dreyer.]
Before reading this book, my understanding of 'niching up' was limited to a single superficial statement that was also ambiguous. However, Chris Dreyer meticulously dissects the concept of niching into eight subjects that are comprehensive enough to engage you and unlock your inner potential. Within these pages, Dreyer takes you on a transformative journey through his personal experiences in three distinct careers, eventually narrowing down to a singular focus. Despite the perceived risks and uncertainty associated with such a decision, Dreyer's remarkable achievements are compelling evidence for embracing niche specialization. Grab a copy of this book to learn how to identify a niche, cultivate invaluable relationships, and establish trust within your chosen field.
A detailed introduction at the beginning of the book provides comprehensive background information about Chris Dreyer. His career as a SEO provider for personal injury attorneys is prominently featured throughout the book, but his two other careers play a significant role in shaping the storyline. This three-phase niching process encompasses the phases before, during, and after the niching. The questions of when, why, who, and how to niche up are answered, leaving the reader in a position to make an informed decision. While one might perceive niching up as narrowing down your market, career, or business, Dreyer's inspirational journey effectively dispels this misconception.
I can hardly pick any specific topic that is my favorite, as they are all closely interconnected. Regarding the topic of charging clients, there are some interesting dilemmas. How do you determine the best approach: charging for expertise, time, or skills? At what stage of your business should the prices be low or high? Well, Chris Dreyer has the answers to these intriguing questions. He emphasizes the importance of simple actions, such as engaging in the right conversations with the right people at the right time. This move can unlock opportunities even in a field with limited clientele. Apparently, there are three types of referrals in which the three parties involved benefit equally. I will let you find out how!
There are several notable positives about this book. Firstly, the book's length effectively conveys the author's message without being excessive. Secondly, unlike other writers and motivational speakers, Dreyer takes a unique approach that involves acknowledging the drawbacks of 'niching up' before discussing the advantages, ensuring the reader is aware of both sides. Thirdly, Dreyer addresses various professional matters without relying on jargon. Lastly, each topic is thoroughly discussed and interconnected, thus enhancing the overall coherence and understanding of the book.
The editing team did a good job, as I did not encounter any errors while reading this book. There is nothing that I disliked about the book, so it deserves a perfect rating. I hereby rate this book five out of five stars because of the positives I have mentioned above. I recommend it to seasoned and new entrepreneurs, motivational speakers, and those who seek to advance their careers.
******
Niching Up
View: on Bookshelves | on Amazon
Before reading this book, my understanding of 'niching up' was limited to a single superficial statement that was also ambiguous. However, Chris Dreyer meticulously dissects the concept of niching into eight subjects that are comprehensive enough to engage you and unlock your inner potential. Within these pages, Dreyer takes you on a transformative journey through his personal experiences in three distinct careers, eventually narrowing down to a singular focus. Despite the perceived risks and uncertainty associated with such a decision, Dreyer's remarkable achievements are compelling evidence for embracing niche specialization. Grab a copy of this book to learn how to identify a niche, cultivate invaluable relationships, and establish trust within your chosen field.
A detailed introduction at the beginning of the book provides comprehensive background information about Chris Dreyer. His career as a SEO provider for personal injury attorneys is prominently featured throughout the book, but his two other careers play a significant role in shaping the storyline. This three-phase niching process encompasses the phases before, during, and after the niching. The questions of when, why, who, and how to niche up are answered, leaving the reader in a position to make an informed decision. While one might perceive niching up as narrowing down your market, career, or business, Dreyer's inspirational journey effectively dispels this misconception.
I can hardly pick any specific topic that is my favorite, as they are all closely interconnected. Regarding the topic of charging clients, there are some interesting dilemmas. How do you determine the best approach: charging for expertise, time, or skills? At what stage of your business should the prices be low or high? Well, Chris Dreyer has the answers to these intriguing questions. He emphasizes the importance of simple actions, such as engaging in the right conversations with the right people at the right time. This move can unlock opportunities even in a field with limited clientele. Apparently, there are three types of referrals in which the three parties involved benefit equally. I will let you find out how!
There are several notable positives about this book. Firstly, the book's length effectively conveys the author's message without being excessive. Secondly, unlike other writers and motivational speakers, Dreyer takes a unique approach that involves acknowledging the drawbacks of 'niching up' before discussing the advantages, ensuring the reader is aware of both sides. Thirdly, Dreyer addresses various professional matters without relying on jargon. Lastly, each topic is thoroughly discussed and interconnected, thus enhancing the overall coherence and understanding of the book.
The editing team did a good job, as I did not encounter any errors while reading this book. There is nothing that I disliked about the book, so it deserves a perfect rating. I hereby rate this book five out of five stars because of the positives I have mentioned above. I recommend it to seasoned and new entrepreneurs, motivational speakers, and those who seek to advance their careers.
******
Niching Up
View: on Bookshelves | on Amazon
Latest Review: Through The Test of Time by D. Angel
