Review of Purpose

[Shashi Soreng]

[Following is a volunteer review of "Purpose" by Gina Bianchini.]

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4 out of 5 stars

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Purpose by Gina Bianchini is a book about finding one’s purpose and building a community around this purpose. I was excited to read this book as the author is an entrepreneur plus, she is from Silicon Valley. The book was insightful, and the author presents a step-by-step process for finding and achieving a purpose, sharing her story, her upbringing, her journey to self-discovery and her purpose of forming a community-based framework.
The book is an easy read beginning with the author’s background, followed by finding one’s purpose by developing practices such as ‘Purpose Hour’ and ‘Purpose 30’. With this newfound self-reflection and creativity, she explains how to build a community using technology. The second half of the book is a step-by-step guide on how to create your community. There are real-life experiences of the author mentioned in the book as examples.
The author keeps the tone of the book casual as if you are listening to a live talk. The structure of the book also complements the above. The glossary at the end was helpful as one can read it to recollect the relevant content from the book. However, I couldn’t help but feel at times that the author was branding herself and her company, especially wherever Community Design™ appeared.
Overall, I give this book a 4 out of 5 because the writing is strong and the steps that the book wants the reader to engage with are interesting and easy. A lot of people will find this book helpful and put her steps into action. But I feel this book is for people who are unhappy in their current communities or for people who are at the pinnacle of their lives and wish to pass on their newfound mastery by forming communities. I would say this book may not be for all.

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Purpose
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