Review of Purpose

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Mona Vashi Shroff
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Review of Purpose

Post by Mona Vashi Shroff »

[Following is a volunteer review of "Purpose" by Gina Bianchini.]
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4 out of 5 stars
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The book "Purpose," authored by Gina Bianchini, as the title implies, delves into the profound journey of discovering one's purpose and how to give it significance in the context of contemporary life.

My decision to read this book was driven by the universal quest to discern one's life purpose and to live in alignment with it. "Purpose" did not disappoint, as it distinguishes itself from the myriad of self-help literature by providing a practical roadmap to unearth and manifest one's purpose. Gina Bianchini, the founder and CEO of Mighty Network, which champions the power of community in social networking, underscores how shared passions can lead to transformative experiences.

According to Gina, purpose, when harnessed alongside technology, has the potential to significantly impact digital cultures, fostering robust relationships and driving collective transformations. The book excels in its presentation, incorporating relatable real-life examples that resonate with readers.

One particular aspect that piqued my curiosity was the insight into the paradox of social media. While it purports to connect people, it often drives them apart. "Purpose" provides a profound perspective on this issue, emphasizing that social media can become a fragile monoculture influenced by extreme emotions and outrage, which undermine attention spans, social norms, and encourage mindless consumption, punctuated by FOMO (fear of missing out). On the contrary, genuine community-based digital connections are more profound, purposeful, and exhibit a synergistic effect in empowering each other.

Gina introduces the concept of "Purpose 30," a framework comprising seven steps to pinpoint your purpose and construct a dynamic future story. It encourages readers to break free from aimless wandering and proactively shape their destinies.

The book inspires readers to assume the role of a community host and navigate the life of a community, offering insights into the pitfalls and their antidotes. It also provides practical guidance on how to identify ideal community members and design a comprehensive community plan.

Gina Bianchini's work underscores that belief in a better future is essential for taking responsibility in shaping it, echoing Noam Chomsky's sentiment. The book reinforces Margaret Mead's timeless wisdom that a dedicated, small group of individuals has the power to change the world.

In summary, "Purpose" by Gina Bianchini is a remarkable guide for anyone seeking a deeper understanding of their life purpose and the transformative potential of purpose-driven communities.

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Purpose
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