Review of Involuntary Reroute

[Claudia Angelucci]

[Following is a volunteer review of "Involuntary Reroute" by Robert Laney.]

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5 out of 5 stars

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In the 1990s, a bold 19-year-old named Richard Laney embarked on an exhilarating journey, diving headfirst into the world of entrepreneurship. His venture? Assisting his mother in launching a travel business. The thrilling real-life tale that unfolds in his captivating memoir is nothing short of an electrifying adventure.

"Involuntary Reroute" opens a window into the airline industry's behind-the-scenes strategies, revealing their clever tactics in filling first-class seats.
Did you know that fewer than 20% of premium cabin seats are occupied at their original asking price?
During the early 1990s, an intriguing dynamic played out in the airline industry. CEOs of public companies were often found squeezed into cramped coach seats while, in stark contrast, agency owners enjoyed the luxury of 75% discounts on first-class cabins. These privileges were the result of their connections and well-utilized airline perks. In fact, Robert Laney's ingenious pitch was simple: invest in a travel agency, fly like a business owner, and enjoy a whopping 75% in savings.

This memoir is an ongoing narrative of a business filled with celebratory champagne toasts following successful deals and marked by the invaluable lessons gleaned from failures. It's a testament to the indomitable spirit of resilience, where setbacks are seen as stepping stones to try again and strive for greater success.

Moreover, the book delves into how classic films like "The Producers" played a role in inspiring a mother and son on their entrepreneurial journey. In this film, Gene Wilder's character, Leo Bloom, has an epiphany that, under certain circumstances, a producer could actually profit more from a failure than a success.

Within the pages of this memoir, you'll encounter engaging narratives woven with witty humor and a concise writing style that ensures you stay captivated from start to finish. While it may resonate more strongly with some readers than others, it's an eye-opening exploration that emphasizes the airline industry's unmatched capacity for deception and manipulation.
Taking everything into account, I would rate this book 5 out of 5 stars.

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Involuntary Reroute
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