Review of Niching Up

[Evleen Kaur]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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5 out of 5 stars

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The book 'Niching Up' is a fantastic book that helps people break the myth that selecting a specific target and picking out the niche market is always against the principle of profitability and success. The book 'Niching Up' by 'Chris Dreyer' explains how by narrowing one's target market one can achieve more success and it also opens up more opportunities as well as the door to many things.

The writer 'Chris Dreyer' reveals the path to gain long-term profitability by targeting a niche market which exactly means a specialized marketplace. By the way, Niching which is explained by the writer in the book means moving forward from the place of abundance and prosperity towards scarcity.

The writer tries to share his own stories by making the profit big and long-term by reducing his prospects. He by his writings tried to help people find their own niche and specialized skills in order to cater to people with high accuracy and reliability.

The writer tries to emphasize the fact that when a person tries to target huge types of things but is specialized in not even a single thing, the success and profit will be short term but if we pull some of our limits and find out one skill in which specialization and expertise is there then even if it's a niche market with not much money but the long-lived profit can be enjoyed.

I would like to give this book a 5 out of 5 score for debunking the myth of niche markets not being worthy of choosing. I would like to appreciate the editing style which is flawless with no errors. The writer put all his efforts into the book which made it a perfect book hindering the principle that in everything there is a scope for improvement. The writing style is easy and understandable making its readers enjoy and understand quickly.

Thank you.

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Niching Up
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