Review of Niching Up

[AdityaSingh3]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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5 out of 5 stars

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Chris Dreyer makes a strong case in Niching Up for the necessity of concentrating on a small market in order to succeed in the cutthroat world of business today. Using his personal experiences as the creator of a profitable SEO firm for personal injury attorneys, Dreyer offers the following advantages of narrowing your focus:
 
•Enhanced legitimacy and power
•Increased rates and earnings
•More focused and efficient advertising
•Increased contentment with clients
•Decreased rivalry
Dreyer also discusses typical concerns about narrowing one's focus, such as the worry of losing out on possible customers. He contends that companies might actually draw in more customers who are searching for their particular area of expertise by concentrating on a certain specialty.
Dreyer's arguments are well supported by several real-world examples throughout this well-written and approachable book. Anyone who is thinking of closing their business or would like to find out more about the advantages of doing so should definitely check it out.
 
Strongly advised for company owners, entrepreneurs, and anybody else curious about honing in on niching down.

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Niching Up
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