Review of Niching Up
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Review of Niching Up
It is common for people to diversify their business. Today, there are different views on the importance of focusing on a particular niche in one's business. Some consider it restrictive and non-profitable. What's your personal view? Niching Up, written by Chris Dreyer, was designed to help its readers decide whether to set up a business niche or not.
The author reached this objective by listing and explaining the disadvantages and risks associated with setting up a niche. However, as explained in the book, the advantages far outweighed the risks involved. One of the advantages was premium pricing. Niching could enable individuals to enhance their skills and become experts. Being an expert, in turn, would make the clients more willing to pay a higher fee because they trust in the entrepreneur's ability to satisfy their wants. This can only be achieved when the individual understands what they have a natural competency for, learns what they are good at, and then discovers how to become consistent at achieving an outcome. Other advantages of niching up were explained fully in the book.
The book was informative. I learned a lot. Also, it was not lengthy and boring. Instead, it was exact with its points. It showed how having a niche could make a positive difference in people's businesses. The author's writing style was more persuasive than coercive. It was commendable. Listing not only the advantages but also the disadvantages of having a business niche could prevent an entrepreneur from diving into a niche and then discovering that it wouldn't be beneficial to him. This would also leave the reader prepared to reach the right conclusions.
I did not encounter any dislikes while reading the book. It was written in an easy-flowing and understandable language. This kept me focused and greatly fascinated. The author's personal experiences also served as an example for his readers. Considering both the wrongs and rights of the author could help a reader apply the information found in the book more efficiently. Truly, this book should interest an entrepreneur.
I rate this book 5 out of 5 stars. I found no errors. It was exceptionally well-edited. The book was great. The ideas contained in it were valuable for business growth and development. It was not lengthy, and the author was not prone to deviate while writing. This would help to maintain a reader's interest. I recommend this book to entrepreneurs and service providers.
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Niching Up
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