Review of Niching Up

[Burnette Pitter]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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5 out of 5 stars

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Adhere to your specialty. Is this wise counsel? Chris Dreyer's book Niche Up discusses the benefits and drawbacks of developing and maintaining a niche. In order to help you and the people you serve, he also explains how to find that niche and grow your market. Niching up entails becoming an authority in your industry, which can improve your bottom line as a business owner.

This book's profound writing style combined with its simplicity made it a great read for me. Chris Dreyer writes in a way that even the most basic readers can grasp. As someone with a variety of skills who has found herself in a situation where some of them are underutilized, I can relate to the information in this book and pay special attention to the lessons it teaches. I now have some insight into how to choose which of my areas to focus on after reading this book.

While I agreed with all of his ideas, the one about relationship equity stuck out to me. Developing business relationships with other people will help your company expand, as well as that of another company that may not be in your specialty but provides a complementary service to yours. Additionally, you might gain from recommendations when you focus on your specialty and offer top-notch services. This book covers a number of topics that can influence how well you succeed as an entrepreneur in whichever industry you decide to operate in.

This book has nothing unfavorable about it. It was edited and worded really nicely. I give it five out of five stars . All prospective business owners should read this book, but most will find it interesting if they are interested in digital marketing. Additionally, it offers professional guidance on how to make the ultimate decision to individuals who are unsure about which niche to settle in.

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Niching Up
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